Cloudflare adds an auto-signed exchange for Google search
Signed exchanges allow you to use Google Search to cache pages on non-AMP sites and deliver them almost instantly. Open standards are complex and slow to adopt, but Cloudflare fully automates the process, making it easy to use on your site.
Google has created an open standard called Signed Exchanges (SXG) to allow trusted third parties to cache and serve web pages. The functionality is similar to how Google Search caches AMP pages, but SXG does not require AMP.
SXG is attractive to SEOs because it can dramatically improve the performance of your site by letting Google Search cache your site pages. Katie Hempenius, a software engineer at Google, states on web.dev that implementing SXG can improve Largest Contentful Paint (LCP).
SXG can significantly improve page delivery and performance via Google Search, but due to its complexity of implementation, open standards are less popular.
On Tuesday, September 14, 2021, we announced one-click support for SXG on Google Search during Cloudflares Speed Week. The new service uses the following process to automate SXG for sites that use Cloudflare.
Auto-signed exchange (SXG) process processed by Cloudflare
Once SXG is activated, Google Search can begin indexing, caching, and serving pages to browsers that belong to the original URL (site).
How pages are served via Google Cash using Cloudflare’s Automatic Signature Exchange (SXG)
SXG is currently supported on Chrome, Edge and Opera, but not on Firefox and Safari. The lack of support from Firefox and Safari means that pages are served from Cloudflares Edge instead of Google’s cache.
New features are only available on paid plans. Automated SXG can motivate many SEOs and site owners to upgrade from a free plan to a $ 20 / month pro plan.Cloudflare customers with paid plans can use the site dashboard[速度]You can find new SXG features in the section.
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Jon is the founder of Coywolf and EIC and the main author of Coywolf News. He is an industry veteran with over 25 years of experience in digital marketing and internet technology. Follow @henshaw
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