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Google’s dominance in Australia’s online advertising harms companies-regulators




Byron Kay

SYDNEY (Reuters)-Google dominates Australia’s online advertising market, harming publishers, advertisers, and ultimately consumers, the country’s antitrust regulators said. Called for new rules to curb giants.

More than 90% of clicks on ads traded through Australia’s “Adtech” supply chain passed at least one Google service in 2020, according to a report by the Australian Competitive Consumer Commission (ACCC) released Tuesday. … apparently …

Google spokesmen didn’t get comments right away.

“Google has taken advantage of its vertically integrated position to operate its advertising technology services in a way that leads to the less competitive advertising technology industry over time,” ACCC Chair Rod Sims said in a report. It is stated in the statement issued together.

“This action has allowed Google to establish and establish a dominant position in the ad tech supply chain. It manages conflicts of interest, prevents anti-competitive self-priority, and allows rival ad tech providers to do so. We encourage you to consider the rules that will allow you to compete for benefits. “

The company owned by Alphabet Inc benefits from the vast amount of Internet user data from search engines, mappings, and YouTube video streaming services, and is more transparent about how to use this information to sell ads. Regulators say they need to increase.

Regulators said they needed special authority to deal with the imbalance in advertiser access to consumer data. For example, rules that force you to separate data between business units or share data with competitors.

The Adtech report is part of an extensive survey of online platforms by ACCC, and earlier this year Google will withdraw its core services from the country over legislation that forces payments for media content that drives traffic to websites. I threatened.

(Report by Byron Kaye; edited by Muralikumar Anantharaman and Christopher Cushing)




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