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Dead or Alive 6 Devs react after hair color microtransactions anger fans


The team behindDead or Alive 6has apologized for the latest in-game microtransaction feature, which involves changing the playable character's hair color. Released by Koei Tecno Games, the fighting game was first announced at E3 2018, then hit the shelves in early 2019.

Announced in early March, the hair coloring function is exclusive to the PS4 version ofDead or Alive 6. If players want to change the hair of the playable character, they must use a premium ticket, which costs real money, around $ 1 each. Currently, 16 hair shades are available. The hair colors purchased are not available for unlimited use; they expire as soon as the player decides to change color again. For example, if the playable character has brown hair and the user wants to make her blonde, a premium ticket is required. If the user wants to make the character brown again, he has to pay 10,000 in-game currencies. No real money is needed to restore the original hair color. If the user wants to go back to the original blonde color, he has to spend another premium ticket to buy the hair shade again. This microtransaction system angered loyal fans of the gaming franchise.

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Related: Dead Or Alive 6 – Everything You Need To Know

Dead or Alive & # 39; sofficial Twitter reported to fans of the hair color microtransaction system. "We hear and recognize your disappointment behind our rollout of the new hair color feature for DOA6"said the Tweet."We greatly appreciate your feedback and are working on a solution that helps alleviate the problem and will be sharing our plans in the coming days. "

Microtransactions are everywhere in the gaming industry. At first glance, they may seem like an innocent shortcut to casual gamers who don't have enough time to grind to win items in the game the traditional way. . However, microtransactions and loot boxes spoil the feeling of accomplishment that the player gets when acquiring a particular item by advancing in the game.

it is not the first timeDead or Alive 6has published expensive microtransactions. Focused on female characters, the game offers expensive season passes, which provide access to sexy costumes for fighters and additional characters. Not all passes are cheap; For example, Season Pass 4 currently costs $ 89.99 on Steam. Fortunately, game developers and publishers will find new ways to make money without anti-consumer practices that disappoint and take advantage of their base. fans.

Next: Dead or Alive 6 review: the franchise is still running

Source: Dead or Alive /Twitter

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