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Plagiarized content always escapes Ad Tech filters; The GM is moving forward with Google Ad Investigation

 


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Judgment day

Justice ministry continues to investigate Google’s dominance of online advertising, including allegations that the tech giant is abusing its control over search advertising to harm its competitors, two people said. of the New York Times investigation. State attorneys general will either initiate their own antitrust lawsuits against Google or join the DOJ file later this year. Actions against Google could determine how the DOJ will deal with other tech giants such as Apple, Amazon and Facebook.

Easy money

CNBC reporter Megan Graham has created an ad fraud site with a GoDaddy domain and dozens of plagiarized articles. His project has revealed the huge gap between the time it takes to approve ad technology platform sites and the time it takes for automated systems to report copyright infringement. The three big online content violations hate hate speech, pornography and depictions of violence. But it takes 30 to 60 days for the program to report blatant plagiarism. I only put a few hours of work on this site, but I don’t do that for a living, writes Graham. Real bad actors can go much further than that with just a little more work. Read it.

Reseller Magic

Some programmatic resellers add value to advertisers’ media purchases, others do not. How to make the difference? Jounce Media founder Chris Kane will be presenting on this topic at the AdExchangers Programmatic IO Innovation Labs this week. At the same time, Jounce has released a white paper to help marketers better understand their supply chains and make more informed choices. The industry discussion of resale has been designed as a binary choice for marketers to enable or disable resale. But this framing is too simplistic and is not consistent with the way programmers have optimized the offer over the past decade. Download the article. (Pay with a few PII.)

CMO + CRO = CA&PO

Penske Media Corporation (PMC) has appointed former CRO Forbes Mark Howard as its first director of advertising and partnerships. The new role seems to be a hybrid of the traditional CMO and the CRO. PMC titles such as Variety, Deadline and WWD have their own income or entrepreneur, but Howard will define advertising operations and strategy across the portfolio and oversee B2B marketing and events, as well as data usage. first part. Hell is also working closely on merger and acquisition transactions. Read the press release. The opportunity to take PMC and its publications to a new level of reach and profitability by leveraging the quality content, data and live events produced worldwide by iconic PMC brands is compelling and very exciting for me, he said in a statement.

But wait, there is more!

You are engaged

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