Do you think of yourself as a Google expert? Do you think you know all the details of the search giant?
If you answer “yes” to any of these questions, you may be surprised.
Google contains a myriad of content. Search giants are constantly evolving algorithms and products, from secret search capabilities to in-house SEO guides.
Read on to learn more about Google’s secrets.
1. Google has advanced search capabilities: Boolean operator
Everyone was very familiar with the Google search bar, considering that 84% of us allow us to search Google at least three times a day. However, search engines also have some very good advanced search capabilities that many people don’t know about. These built tools extend to a hashtag search feature guide that allows users to optimize search engine optimization (SEO) and everything in between.
The following breaks down the four most useful secret Google search features so you can start learning these secret tricks.
Search for related similar Google search results
You can include related or identical topics by adding Related: to your search terms. This helps to broaden your search, but you can keep your results in the same theme area.
This search feature helps online business owners or marketers identify competitors. Google can identify vendors offering similar products and services by rating industries, content, and categories. This often makes it easier to research competitors’ search rankings, social strategies, and other marketing features.
Search social media profiles and mentions on Google
With more than 49% of the world’s population using social media, it’s no exaggeration to say that there are overwhelmingly many profiles to categorize.
In Google Secrets for social media search, you can use the handle of your account after the @ sign. Google summarizes the user’s results, such as web pages and tweets.
You can also narrow your search by typing these terms followed by a site to search for, such as Twitter. This may show the person’s account, a reference to that account, and an account that uses a similar handle or is owned by a person with the same real name.
This helps isolate mentions of competitors and brands that you want to investigate further.
Search for hashtags using Google
Similar to the @function above, you can find much more than a profile using the Google search function.
Use the # sign to aggregate the results of hashtags that contain the social presence associated with a word or phrase.
For example, if you search for #digitalmarketing in Tools and change the search date to the last 24 hours, you’ll see the latest posts across social media that describe digital marketing.
If you need a tight lens, use the quotation mark “#digitalmarketing” to change the result type verbatim and only check the use of hashtags.
This search feature allows marketers to simultaneously investigate how their competitors are using social media while seeing which keywords match their brand message.
Google has access to the site cache
You can learn a lot from the cache, from identifying how often your site is crawled to relaying information about pages that are currently down.
To access a saved copy of your website, simply use the cache: search command before the site URL.
Don’t expect to find a draft many years ago, as you can see the latest version of your site in a cached copy.
You can view the full version, text-only version, or source view within the cached copy. You will also see the time stamps and snapshots taken by Google.
2. Google makes thousands of updates every year
Google was still in its infancy and didn’t update its algorithms every year. Today, the algorithm is updated countless times a year.
Why do you need to worry about this (quite open) Google secret?
Refreshing means changing the way pages are displayed on search engine results pages (SERPs), which can affect search visibility.
These updates have historically ranged from removing spam to placing ads on SERPs, but there are important updates that affect how marketers collect information about their target audience.
Google will remove all third-party cookies from the engine. Cookies, used as a tool to track individual movements across the web, have long been a marketer’s best friend, but also a security threat.
Cookie deletion is a major update, but large numbers of additional updates can affect your digital strategy in other ways.
To anticipate these updates, we’ll build agile, editable sites and pages that you can roll with your changes, and take steps to ensure you’re ready for digital success.
3. Google knows when the user exits the page [Bounce Rate]
Did you struggle to drive email registration, increase site search traffic, or get more leads?
If you answer “yes”, the root cause of the problem may be the bounce rate.
Bounce rate refers to the number of individuals who visit a landing page and leave without doing anything else.
Bounce rate is an important indicator because you can understand the behavior of your audience on the page.
And Google has a clear record of this behavior through Google Analytics.
If you’re experiencing high bounce rates and struggling to reach your marketing goals, don’t worry. There are several steps you can take to reduce the bounce rate.
Improve content readability
Does your content look like one big chunk?
If so, you need to split it.
Ideally, the content should be fast and consumable. Here are some tips to make your page easier to read:
Use images to divide your reading effort. Use quotation marks to emphasize reliability and split the text. Use subheadings. Use keywords in bold. Ask questions to attract readers. End the landing page or content with a subheading titled Conclusion.Write a powerful meta description
A meta description is an HTML attribute that describes what a searcher can find on a particular page. Search engines use these descriptions to determine the content of the page.
Ideally, the meta description should be 155 characters long. Beyond this length, the searcher will display an ellipsis (…) at the end of the description. This can lead to higher bounce rates as the site may not be properly described.
To optimize the meta description, try to reach the ideal character length of 155 and include the relevant keywords.
Use interactive content
Are you looking to attract site visitors? There is no better strategy than using interactive content.
Interactive content encourages users to take action, not just bounce from the site. In this way, you can guide your visitors to explore your site and learn more about your organization.
Examples of interactive content include infographics, ebooks, lookbooks, quizzes, checklists, etc., all of which create and maintain engagement.
4. Google releases its own SEO guide
Some of Google may seem hidden, but Google has released its own SEO guide.
These tools depend on your skill level and knowledge, and also include a starter guide and a developer guide.
These guides cover almost everything you need to know to succeed in SEO at Google.
5. Google will hold a secret meeting
For the past decade, Google has hosted an event called Google Camp during the summer.
Don’t be fooled by pretty names. This is not a boot camp for coders and developers.
The star-studded heart-to-heart encounter that takes place during the summer months.
The annual theme of this camp covers humanitarian topics such as global warming and education.
These events are attended by the former President and current Starlet, fashion designers and tech leaders.
And while admission to this event is very carefully selected (not to mention expensive), participants are said to enjoy deep conversation and relaxation.
6. Google is loading fun Easter eggs
Google may be the most used search engine in the world, but it’s also arguably the most fun search engine in the world. From solitaire to the ability to create heart-shaped graphs, it’s packed full of Easter eggs, so you can find a way to entertain yourself when you take a break from a customer survey. Here are three of my current favorite Easter eggs:
Whether you’re teaching your child the nuances of different animal sounds, or just wanting to spend some time on the theme of nature, this secret feature is endlessly fun.
To access Google’s animal sounds feature, enter the search phrase “animal sounds” in the search bar and start having fun.
○ × game
If you’re looking for another distracting Google Easter egg and crave for nostalgia, you can try the classic X and O games.
Simply enter the term tic-tac-toe in the search bar to advance to a competitive game using Google AI.
Did you notice that you are sitting with a yes or no question that you can only judge by turning the coin inside out?
If you don’t have a quarter at hand, don’t worry. Google has one for you. Simply enter the phrase throwing a coin in the search bar and you’ll get the answer.
7. Google will provide directions directly from the search bar
You may be using Google Maps in your daily life, but you can also score directions to any location directly from the search bar.For example, just enter the instructions: [destination] from [location] When you enter the search bar, Google will give you step-by-step instructions. You can also choose to go by car, public transport or on foot.
8. Google enables search within the website
If your website doesn’t include search capabilities, don’t worry. You can use Google to search website content for specific queries. Simply add a site:[website] When you go to the beginning of your search, you’re taken to results from that particular site instead of the entire web.
9. Google enables you to search for movies, books and news
Most Google users know how to search for images and videos, but did you know that search results can be further varied from media to media?
If you’re looking for a book, click on the “more” menu item. From here, you can select a book, news, or movie and get rid of other search clutter that gets in the way of your goals.
10. Define the number of search results
We all aim to get to the first page of Google, but sometimes the information we need doesn’t get there.To view other search results, on the right side of the search bar on the results page[設定]Choose. From here, you can adjust the number of search results displayed.
Google Secret Frequently Asked Questions Does Google have a secret search function?
Yes! Even if you’re using standard search queries in the search bar, Google has deeper features than you can see.
Will Google Update Search Algorithms? Do you need to care?
Yes, and yes. Google updates its search algorithms thousands of times each year. These updates can have a significant impact on how your site appears in SERPs.
How can I keep up with changes in Google’s algorithms?
There are two answers here, but we believe that the best attack is a good defense. Many of Google’s broader changes were published before they came into effect, but some haven’t. By building an adaptive and agile site, you can be prepared for any updates.
Does Google Really Hold Secret Meetings?
Yes, they do. Each year, guests gather in the summer in a thematic hideaway focused on humanitarian issues.
Google Secrets: Conclusion
Whether you’re a digital marketer or a business owner, it’s never painful to learn more about the search engines that drive most of the traffic to your website.
To be honest, we all want more legitimate site visitors, more optimized SEO, and higher conversion rate web pages.
As you learn more about Google’s secrets, you can use them for your benefit.
That SEO guide? We recommend that you familiarize yourself with its contents.
You may also not notice that you are in Southern Italy at Google Camp, but you are much more likely to find your site rankings on the first page of Google’s SERPs.
What Google Secrets Do You Know?
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