Four years after the popular game forum Reset Era was born from NeoGAF ashes, it was sold to a network of Swedish esports sites for $ 4.5 million. The deal puts a price tag on the value of previously unquantifiable debates, but how Blizzard stopped selling Overwatch for $ 60 and how the Internet was monetized. , And emphasizes the nasty dynamics of who will benefit from it.
ResetEra was first established in 2017 after the game forum NeoGAF was accused of sexual misconduct against the owner of the site. NeoGAF owners denied the allegations, but moderators resigned in unison, trying to create space for many users to flock to the newly formed ResetEra to discuss less toxic and more comprehensive games.
ResetEra.com is another step in our strategy to create a more relevant community with attractive and growing target groups that grow through acquisitions and many companies want to expose. is. sale.
According to the MOBA Networka group of forums where players share information and strategies for competitive games like Dota2ResetEra, there are over 45 million forum posts and about 55,000 members. This seems to have generated about $ 700,000 in revenue through advertising over the past year. The company claims that this is equivalent to EBITDA’s 80% profit margin. In other words, ResetEra is cheap and makes a decent amount of money.
MOBAs and ResetEra did not immediately respond to requests for comment.
While it’s debatable how ResetERA has fulfilled its mission of removing toxicity and becoming more comprehensive, game industry insiders such as Game Awards founder Geoff Keighley have reported breaking news and the latest game controversy. .. Now at least one person seems to be set up to brilliantly benefit from its reputation.
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As a sole proprietor, User Cerium sought to reassure users that there are no meaningful changes in today’s update. The staff writes that they will maintain complete independence in terms of site moderation and day-to-day management. That independence is preserved as absolutely sacred, just as editorial independence is treated in journalism publications.
Cerium also said that while existing technical teams have come up with their own arrangements with MOBAs, volunteer moderators will continue to be uncompensated. We also promised our users that their personal data (ResetEra requires a confirmed email address) will not be misused.
Cerium says the MOBA network is not involved in the user data business and will not be. They are not going to sell your data. Nothing changes about how data is processed and protected.
Many Reset Era posters responded positively and celebrated the sale of cerium. Others shared concerns about whether this would affect moderation in the event of political problems. I wrote that alt-right posts were encouraged and I didn’t want to be banned immediately.
Another cheeky suggestion is that anyone with more than 10,000 posts should be paid. This is an emotion that has blossomed into its own satirical thread. I wrote one person, what are our chances if the mods aren’t paid?
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