FIFA, the world’s football governing body, has released a statement titled “FIFA Set to Expand the Game and Esports Portfolio”. I’m sure this has nothing to do with EA’s recent announcement considering a long-term FIFA series brand change. FIFA is too expensive, with its latest entry, FIFA 22, lasting by its name, and EA seems to bear the trademark “EASports FC.”
“FIFA is bullish and optimistic about the long-term future of gaming and esports, following a comprehensive and strategic assessment of the gaming and interactive entertainment market,” read a statement from FIFA, quickly accelerating its former partner EA. Dig into it. That this should be a space occupied by multiple parties that control all rights. “
Yes! Wait a minute, isn’t it the whole FIFA deal?
FIFA now seems to be “working with a variety of industry players, including developers, investors and analysts, to build a long-term view of the gaming, esports and interactive entertainment sectors.”
(Image credit: EA)
If you read the line spacing here, it’s clear that FIFA is struggling to determine the future of the game. It’s a dollar-worshiping company (as the collapse of its licensing agreement with EA shows), and now it’s the most popular video game sports brand on the planet, and next year it has to start from scratch with new partners. Compete with the Jaguar Note built by EA facing. Over time, some EA executives may say: There is recognition within the publisher that EA has done more to build the FIFA brand over the last few decades than FIFA.
But that doesn’t mean that FIFA should be underestimated. It might be a little funny when you claim that “soccer-based games and FIFA names are essentially intertwined,” but being the organization responsible for the World Cup will reach football fans in future offerings. Provides a fairly large platform for.
“FIFA has also decided that the overlap between esports and FIFA football competitions needs to be more closely coordinated. In this regard, FIFA has the FIFA World Cup (4 billion viewers) and the FIFA Women’s World Cup. (1.2 billion) As a platform for launching and integrating exciting new games and e-sports services. “
Next year will be one of the most interesting football games someday. While Konami is desperate to put eFootball in a competitive position, EA’s FIFA is arguably engaged in a major rebranding exercise. There is also a third game and a newcomer, UFL. It has been announced as a rival to both free play, but I don’t know the details.
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