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Google is expanding the “Offers” tab on the Play Store

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In October, the Play Store got a very simple Material You redesign in that it only touches the home screen. Google now appears to be adding an “offers” tab to the Play Store. This creates a very cluttered bottom bar.

Most people have four tabs in the bar at the bottom of the Play Store. If you subscribe to Play Pass, it will increase to 5. The new default could soon be 5 for all users who have an “offer” slot between “Apps” and “Movies and TV”, and will be severely truncated in the process. I’m using the standard price tag icon and may see up to 6 items, in which case Google will probably move the PlayPass.

You’ll see “App offers you might like” and the equivalent “Games”. A carousel with a larger cover image than usual advertises the transaction and expiration date in question and provides standard app information below.

Despite its name, this is different from the Offers and Notifications page in the app menu, but similar to a card promoting an “Limited Time Event” in a game feed. It’s unclear if end users will benefit from this change, but developers will get a more prominent surface than the list of apps.

This “offer” tab in the Google Play store hasn’t been widely deployed on the devices I checked today, and I’ve only seen one report so far. So it’s unclear if this is an A / B test or the final feature.

Details of Google Play:

Thank you Michael!

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Sources

1/ https://Google.com/

2/ https://9to5google.com/2021/11/21/google-play-store-offers/

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