The mobile app store is, of course, designed for use on mobile devices, but you may want or need to browse your catalog on your desktop or laptop. Unlike the iOS App Store, Google’s Play Store is always “web-friendly,” allowing users to search for what Google offers and install Android apps from a web browser. However, the Google Play store on the web hasn’t kept up with the company’s other design changes. It’s about to happen, but it’s a change that may not work for everyone.
It’s been years since Google actually changed the look of the Play Store in web browsers. The last change was when the Material Design language was first introduced. In contrast, the Google Play Store Android app has undergone some major changes since then, leaving a visual and operational discrepancy between the two storefronts. But soon that’s not the case, and the web experience will actually follow mobile apps, which will probably surprise some people.
Indeed, web stores were not completely ideal in some cases. Some people found the side navigation panel a bit confusing, but when viewing the store in a narrow browser window, the overall layout didn’t shrink properly. Overall, the website was functional, but not exactly the smoothest experience, and sometimes too slow and uncomfortable.
Google seems to be finally preparing to say goodbye to the old Play Store on the web, at least based on the information gathered by the Android police. The design and flow of the new website reflects what you see in the app version. This is the point of consistency. For example, the navigation panel is gone and most of the previously found settings and options are now displayed in a menu that drops down from the user’s profile picture in the upper right corner.
Despite its name, the Google Play Store isn’t just a place for apps and games, the new design still has sections for other digital content such as books and videos. In fact, the section is divided into more subsections, the most useful of which is the device category under the main app heading. Searching for apps and content works like a mobile app, and if it exactly matches what you type, a direct link to the app will be displayed in autocomplete.
Not everyone enjoys a new design. Especially because you may use a lot of white space, probably in line with the new Material Design. It’s reportedly faster, but it’s pleasing to all users. All that’s left is for Google to actually publish it to everyone. At this point, if you’re just doing A / B testing, it may actually take some time.
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