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Nike announces FITA DV, technical apparel innovation upgrade




With Nike’s latest innovations in the evolution of apparel innovation, sportswear brands are adding FITA DV to their repertoire.

Nike’s FIT category label, also known as Functional Innovative Technologies, is a garment with specific features such as Dri-FIT that keeps the wearer cool and dry while wicking sweat, Storm-FIT that protects against the elements, and Therma. .. -FIT aimed at keeping warm at low temperatures. FIT ADV has been described as “the new pinnacle of Nike apparel performance.” Nike claims that by using FIT ADV, fans will receive a design that features advanced technology and better materials that have undergone FIT’s additional much more rigorous test protocol.

FIT ADV brings the most detailed athlete insights and sports science research and applies knowledge to the latest designs designed to ensure sports-specific coordination. Designed with the movement of athletes in mind, FITA DV will be available in many of Nike’s high-performance apparel collections. From the brand’s lifestyle collection to running and training performance pieces to the latest ACG lines, FITA DV has been applied to attract the attention of athletes. Janet Nicole, Nike’s Vice President of Apparel Innovation, said of the “progress” part of technology: For example, highlight the cooling zone with a pop color. This makes it visually appealing and beautiful. ”

Stay tuned for Nike for more FITA DV releases.

In other Nike news, Yoon Ahn took a peek at AMBUSH x Nike Air Adjust Force.




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