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Venice, California. A cartoon depiction of surfers, roller skaters, and musclemen, the mural at the intersection of 19th Avenue and the promenade of Venice Beach looks like a simple tribute to the sun and surfing of Southern California.

But take a step closer and point the phone at some images. You can buy their physical representation from a local company.

What you need to know A new Google shoppable mural has appeared in Venezia Visitors use Google Lens to shop for the small local businesses represented in the mural The Venetian shoppable mural is Google Is the first time for

That’s the idea behind the new shoppable murals that Google painted on the wall next to the ocean over the weekend. It incorporates icons from seven companies in the Los Angeles area that allow you to access the website to shop from the Google Lens app by simply taking a picture of your smartphone. Among the participating local companies are Genderfluid and the radical body care line Noto Botany and Boys Mel Candle.

Stephanie Houghton, marketing director at Google Shopping, said that underrated companies that don’t necessarily have the opportunity and exposure to win this audience during the holiday season are all female, black, or LGBTQ participating companies. Said there is an owner.

All retailers have been encouraged by credit card company American Express to advertise to Google a semi-holiday small business Saturday this weekend. The holiday pop-up shopping mural, as Houghton says, will be released on Sunday and will continue until December 18.

The artwork was created by Southern California artist Krisel Mendiola. Krisel Mendiola secretly embraced that commercial element. In addition to the blank price tag attached to each shopable item in the mural, the anime-style character has a Google-branded tote bag, and the female hand has an iPhone that reads “Shop small with AmEx and Google.” I am.

Google has partnered with mixed media artist Amani Lewis to create similar shoppable artwork for Black History Month, including Jungalow, Blk & Bold, and Diarrablu. However, because the artwork is digital and can only be accessed online from Google Shopping, I was able to purchase the item directly from the seller’s website.

Venice’s shoppable murals are the first for Google to produce similar site-specific holiday shopping murals in New York, Chicago and Boston this year.

Although temporary, we can certainly see more markets next year, and perhaps multiple murals per market, Houghton said. Especially in big cities like LA and New York, there is a lot of terrain to cover.

Sources

1/ https://Google.com/

2/ https://spectrumnews1.com/ca/la-west/technology/2021/11/22/google-holiday-shopping-mural-pops-up-in-venice

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