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Google Wear OS finally threatens Apple Watch OS market share




So far, Apple has shown a challenging run in the smartwatch segment, with tech giants dominating the market for a very long time. Even Samsung, Apple’s traditional rival in the field of smartphones, couldn’t hit the Apple Watch lineup or the popularity of the WatchOS platform. That may no longer be the case.

According to a recent report by Counterpoint Research, Samsung, which appreciates the popularity of the Galaxy Watch 4 Series, gained significant market share in the third quarter of 2021, primarily at the expense of Apple. The popularity of the Galaxy Watch 4 Series has also led to the highest market share jump that Google’s Wear OS platform has never experienced in almost eight years of history.

As it stands, Samsung has noticed that it lags behind Apple in terms of its smartwatch market share, and Apple’s former dominant position is now under serious threat.

Google’s Wear OS market share surged from just 3% in the second quarter of 2021 to a staggering 17% in the third quarter of the same year. This is all thanks to the Samsung Galaxy Watch 4 series.Counterpoint research

Counterpoint couldn’t reveal the actual market share of Samsung, Apple, and other smartwatch vendors, but it did show that Apple lost a staggering 10% market share in a year. rice field. The impact of the Samsung Galaxy Watch 4 was that Google’s Wear OS, which had a market share of only 3% in late 2020, now finds itself in a fairly comfortable position at 17% of the market. Apple maintains a slender lead and currently occupies 22% of the world’s smartwatch space.

Before dismissing Apple altogether, it’s important to note that this data is from the third quarter of 2021, just before the company launches the Apple Watch Series 7 lineup. With data from the last quarter of 2021, Apple is likely to come back strongly. Still, Samsung’s decision to switch its new Galaxy Watch from its own Tizen OS to Wear OS should have come at a time when it couldn’t be better. For Google, it’s still unclear if it can be maintained in the long run.

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