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Pokemon Go Maker Niantic reaches $ 9 billion valuation




Metaverse is about Silicon Valley, thanks in part to a company formerly known as Facebook’s rebranding. Now the dollar is starting to keep up with the topic.

Niantic, a provider of augmented reality games like San Francisco-based Pokemon Go, has raised $ 300 million on a $ 9 billion valuation, accelerating plans to stamp the Metaverse with its own stamps.

Better meta

Niantic, led by former Google executive John Hanke, spun off from the web giant in 2015. In 2016, Niantic released Pokmon Go, the first game to successfully embrace augmented reality (and get gamers out and breathe fresh air). ).

According to analytics firm Sensor Tower, Pokemon Go is still a big hit, with more than $ 1 billion in 2020 and more than that total this year. And with new funding, Niantic plans to realize its vision of a “real-world metaverse.”

The company depicts a completely different metaverse from the people tied to VR headsets, which Hanke calls “the nightmare of Gistopia.” Instead, we want to create a virtual world where users can interact with the reality around them. Niantic announced this month the Lightship AR Developer Kit (ARDK), an advantage of AR over VR. It provides a free tool for augmented reality developers and is already used by companies such as Coachella and Universal Pictures to design AR experiences.

Beyond the game: “Niantic is building an AR platform based on a 3D map of the world we believe will play a key role in the next transition to computing,” Niantic said. Matt Mazzeo of Coatue, the hedge fund behind the dollar raising, said. Coatue said Niantic predicts that it will “help accelerate the next evolution of the Internet.” This sounds much more difficult than finding Pikachu.




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