Music Tribe, a global player in the audiovisual industry, is a big bet on India’s technology, with synthesizers, mixers and other audiovisual products.
This new innovation center in India is in line with our commitment to digital and our initial goal is to have more than 100 engineers here over the next few quarters.
The new Innovation Center will work with other facilities in Germany, Denmark, Sweden, Italy, the United Kingdom, the United States and China, said G. Krishnakumar, Vice President and Center Head of Music Tribe India. He added that the Indian team will enhance the software capabilities of Music Tribe, with a focus on digital technologies such as embedded software, cloud, AI, ML and edge computing.
Music Tribe also has audiovisual product manufacturing facilities in China, Malaysia and Thailand, with the possibility of establishing manufacturing facilities in India at a later date.
Music Tribe designs and sells a variety of audiovisual products such as mixers, synthesizers, amplifiers, signal processors, microphones, Hi-Fi speakers and headphones.
In addition to Behringer branded products, the company also owns brands such as Midas, Klark Teknik, Lab Gruppen, Tannoy, Aston Microphones, TC Electronic and TC Helicon.
The $ 12 billion audiovisual product industry is currently dominated by companies such as Harman, Yamaha, Cisco, Crestron, Logitec, Roland, Bosch and Music Tribe. The Americas account for 40%, while Europe, the Middle East, Africa (EMEA) and Asia Pacific each have a 30% market share.
India currently has only 2-3% thin slices in this sector. However, the country was expected to witness steady growth in the use of audiovisual products / systems, and consumption of music and audiovisual content was increasing, Music Tribe said.
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