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Google Marketing Overview – Lightspeed Retail




Marketing is the process that drives your business. Google Merchant Center, Google My Business, and local inventory ads are marketing tools created by Google to promote your business to local shoppers. It’s possible to sign up for these services via Google, but signing up via Lightspeed Retail is faster and easier.

Google Merchant Center and Google My Business are free to use. When customers search for related products, store information and inventory will appear in Google’s free lists such as Google Image Search and Google Maps. If you want to reach more customers, you can also pay to promote your business with local inventory ads.

We’ve partnered with Google to streamline this setup process, allowing you to sync inventory directly from your retail back office to manage your Google Ads campaigns. Lightspeed automatically synchronizes inventory and facilitates the approval process.

To get started, sign in to the retail back office and from the main menu[マーケティング]Choose. There are three steps that need to be completed in the following order: Step 1: Sync your location to Google.

Details from the retail back office, such as company name and number, are synced with Google and used to create your Google My Business profile.

Step 2: Sync your inventory to Google.

Eligible inventory items from the retail back office are synced with Google’s product database. The product needs to be confirmed by Google. This can take up to 7 business days. Approved items will appear in free Google lists such as Google Search, Google Image Search, and Google Maps.

Step 3: Set up a local inventory ad.

For an additional fee, you can use Google’s local inventory ads to promote your store’s inventory. We recommend that you review Google’s local inventory ad policy before setting up local inventory ads.

SmartShopping Campaign Notes SmartShopping campaigns are e-commerce tools that you can use to promote and sell your products online. Currently not integrated with Lightspeed. However, you can use custom feeds and Google Shopping to manually connect to Google using Google’s instructions.




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