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Google November 2021 Core Update Shiver November 24th and 25th




As of yesterday and today, we see big fluctuations in Google search results again. This could be the last of the November 2021 Google Core Updates. Yes, talk about timing-Black Friday shopping is high gear today and tomorrow. Yes, we know it will take about a week or two for these core updates to be fully rolled out, but Google has not yet confirmed that the rollout is complete. Are these tremors unrelated to the core update? Of course, anything is possible. However, this is an update to the initial major changes seen in the first 48 hours of this rollout.

Almost all tools show high variability. Some started showing changes yesterday, November 24th, while others soared into Google’s search results on November 25th, today’s Thanksgiving.

SEO chatter

During Thanksgiving Week, there’s a lot of talk about these changes as well. Here’s part of that chatter from Webmaster World:

Traffic on Tuesday was 97% and US PV dropped significantly, but this is just a Thanksgiving holiday and, as expected, I think it’s even quieter today.

Overall, November is the lowest month of the year for me, and December is always the quietest.

US traffic is down 47% today … Some of my main landing pages are down 29% -45%. Searches are 8% off in total and 17% off directly, but referral traffic is down 75%. If this is just a holiday story, this year is a big drop. Do you feel to me that things are still unfolding? Today’s strange traffic patterns are real-time. Obviously unfolded. There was a second wave, which started just seven days after the first wave. And the effect is almost the same. Yesterday was a slight drop in traffic compared to the previous week, but as always (as it is today) it’s not surprising as it’s a Thanksgiving holiday in the United States.

Still, last year, about 35% of the traffic we expected to be fixed in this core update was lost.

Here are some of the things people share on Twitter:

I’m seeing a recovery from the first move.

There are a lot of indexed “search” results that appear in some of the big KWs I’m targeting.

Mike (@Purchases) November 24, 2021

It doesn’t recover completely, it backs up a little. I didn’t see many new sites in the rankings.

In most cases, it’s a large niche authoritative site with random tags or search pages at the top. This will probably change next week. It happened before.

Mike (@Purchases) November 24, 2021

What goes up must go down …

Christian Radny (@ChrisRadny) November 25, 2021

Yeah, I watched the opposite trend. Most of the KW targeting has lost visibility from some accounts and has returned to its pre-update state. But the best part is that we didn’t see much change in traffic and we’re happy with it.

Syed Bilal Ahmed (@Billymovhic) November 24, 2021

Yesterday we saw a significant increase in one client. Nada for others.

Public Service Announcement Agency (@publicadagency) November 24, 2021

Today, there are big jumps in some projects. News publisher.

John (@DrigJohn) November 24, 2021

First, Happy Thanksgiving! Second, I mentioned shivering yesterday, but it seems to be seen more today (which makes sense). There are two sites that first fell and came back a bit (not the original location, but not too bad). Please wait. You can see more.

Glenngabe (@glenngabe) November 25, 2021

And much of the rest of Twitter just scrolls through the answers there …

Tracking tool

There are also significant changes in tracking tools.


Tue 11/23 Google Weather-94 degrees. F and Stormy (

MozCast (@mozcast) November 24, 2021


Advanced Web Ranking:


Accuran Car:

Cognitive SEO:

Rank Ranger:

So it seems that something has gone hot in the last day or so during the biggest online shopping season of the year.

Forum discussions at Webmaster World.




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