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Barry Announces Winners of Fashion Innovation Awards, Virtual Fashion Edition




Luxury brand Barry has partnered with the Lifestyle Tech Competence Center to announce the winners of the 2021 Fashion Innovation Awards, Virtual Fashion Edition. Scale-up and innovative B2B / B2B2C service providers were asked to apply for awards focused on virtual fashion and improving the customer experience.

The winner of the virtual fashion category was announced as Oppen Future Technologies, a China-based 3D and augmented reality (AR) technology company, providing e-commerce with 3D interaction and AR fitting capabilities. Applicants in this category were scouted for virtual solutions in the areas of 3D fashion design, virtual apparel, fashion NFTs, avatars, fashion metaverses and games. Finalists for this award included the Dutch company The Fabricant, a digital fashion house, and the Metaverse social platform AnamXR.

Obsess, a U.S. company, uses virtual reality (VR) technology in its stores and showrooms to enable international luxury brands to deliver interactive and creative digital shopping experiences in the enhanced customer experience category. I got it. The category selection was directed to the technology areas surrounding virtual try-ons and stores, customer journey virtualization, e-commerce improvements, physical stores, and more. The UK-based virtual shopping platform Klarna and the 3D visualization platform SmartPixels were included in the candidate list.

100 applicants from Europe, Asia and North America were presented to the judges. The jury consisted of Ballys management and representatives of contest partners such as Accenture, Microsoft, and USB. The finalists were announced at the Barry’s headquarters in Switzerland on a decisive pitch day.

The winner of the contest will have the opportunity to work on a proof-of-concept project with a Swiss label next year.




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