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Google promises to play the ball in the CMA through an anti-competitive sandbox




Friday, November 26, 2021 7:20 am

Google has improved its commitment to the Competitive Markets Authority (CMA) over the “privacy sandbox” amid concerns that changes by technology giants could reduce competition in the digital advertising market.

Competitive Watchdog began investigating anti-competitive behavior by Google earlier this year following a proposed change to the so-called privacy sandbox and a series of complaints from open web group marketers. Google was abusing its market power.

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Google has proposed a change to the Privacy Sandbox project. This will allow Google browsers to remove third-party cookies and replace them with new tools for targeting ads, raising concerns that advertising costs may be more concentrated in the Google ecosystem. rice field.

CMA Chief Andrea Coscelli said in a statement that Google’s efforts to protect user privacy cannot be achieved at the expense of intensifying competition.

“If accepted, the commitments we get from Google will be legally binding, foster competition in the digital market, protect the ability of online publishers to raise money through advertising, and protect user privacy,” Coscelli said. Helps to do.

Watchdog will discuss new commitments until mid-December. Then, if they are accepted, it indicates the end of the investigation by the authorities.

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