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Google first blinks in 11 months of privacy confrontation with UK regulators | Business News




Watchdog in the UK market said Friday that it had secured an additional commitment from Google in an 11-month battle over the technology giant’s privacy program.

In January, the Competition and Markets Authority (CMA) began investigating Google’s plans to remove third-party tracking cookies from Chrome, the world’s most used desktop web browser.

The company is under pressure to remove cookies that track individuals when browsing the Internet to increase user privacy.

However, critics argue that the move could empower the company and suck up more advertising revenue-it could harm other businesses like newspapers.

By 2021, search engines are expected to receive 39.6% of all UK digital advertising spend.

After the probe was released in January, Google made many efforts and changes to its original plan.

Regulators then suggested that more than 40 parties could make these amendments during the consultation period to strengthen their commitment in the region.

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2:32 The Supreme Court said the proceedings against Google alleging that it tracked the activity of iPhone users should not be allowed to continue.

According to CMA, these include Google’s increased transparency and industry engagement, the addition that certain features must not be removed before third-party cookies, and Google’s self-priority in advertising products and services. Includes improved regulations and enhanced Google compliance monitoring. ..

Google has agreed to these changes and has made many additional commitments.

This includes staff not allowing claims to customers that are inconsistent with the company’s official statement to regulators, and regularly reporting to CMA how Google considered third-party views. Includes a promise not to allow.

Andrea Coscelli, CMA Chief Executive Officer, said:

Image: In 2021, search engines are expected to receive 39.6% of all UK digital advertising spend

“That’s why we have worked with the Information Commissioner’s Office, CMA’s international counterparts, and stakeholders throughout this sector throughout this process to ensure results that are useful to everyone.”

We welcome Google’s cooperation and thank all the stakeholders involved with us during the talks.

If approved, the commitments obtained from Google are legally binding, help promote competition in the digital market, protect the ability of online publishers to raise money through advertising, and protect user privacy. increase.




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