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AWS re: Invent 2021 was more gradual than innovative – TechCrunch


AWS hosted its annual customer conference, re: Invent, in Las Vegas this week. This was usually an energetic customer celebration for tech enthusiasts, but this year’s model had some unusual things that made the event feel a little more subdued than before.

For starters, it was the first time I returned to Las Vegas after the pandemic forced the event into virtual mode last year. The field staff was less than the normal year (the current normal year) and was also the first re: Invent on Tuesday when new CEO Adam Selipsky gave the main keynote.

Amazon CTO Werner Vogels noted that much of the innovation is happening behind the scenes as the company works to simplify its customers’ operations.

Some wanted to stamp things and perhaps pave the way for the future of the lucrative sector, but what the audience got was progressive rather than innovative and bland rather than exciting. It was a thing. It was a wonderful and well-organized case without many fanfares.

Seripsky’s delivery was smooth and professional, but as Andy Jassy did in the past, there wasn’t a major announcement to really turn his head around. There were pressworthy announcements (which certainly covered many of them), but nothing really cool came out of re: Invent in 2021. I felt like Amazon was filling in the holes by checking the checkboxes on the product roadmap.

Maybe that’s what we all needed this year. Probably the best Amazon can do in a turbulent year. It was when Jasie became the CEO of the entire company and the world overcame the epidemic. But for whatever reason, it didn’t look like big things had happened.

AWS CEO Adam Selipsky is on stage at AWS re: Invent 2021. Image credit: Amazon

Holger Mueller, an analyst at Constellation Research, who attended the conference for the ninth consecutive year, called it “one of the most formidable re: Invents” he remembers.

“Overall, re: Invent didn’t have the usual big announcements. For example, this is re: Invent after a long time when AWS didn’t announce a new database. Instead, many services were moved to serverless. Added [minor] Full functionality, “he said.




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