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Toshiba’s new 4K Fire TV could beat Amazon in image quality




One of the Amazons Fire TV partners has announced a new model that could surpass the tech giants that own their own branded TVs, which were launched just a few weeks ago. Today, Toshiba announces the first Fire TV 4K TV with local dimming capabilities. This is a backlight technology that improves contrast and black level compared to the direct LED method used in cheaper sets and Amazon’s new Fire TV Omni series.

According to Toshiba, the new M-series includes up to 48 dimming zones. TVs come in 55, 65, and 75 inch screen sizes. So, assuming the 48 number applies to the largest model, it won’t exactly compete with the high-end Vizios or TCL, which packs more dimming zones into the backlight system, but still significantly improves overall image quality. Should do. Despite the fact that the largest omniset includes features like Dolby Vision, Amazon hasn’t built a full array of local dimming into the device. As the name implies, local dimming allows you to illuminate or dim the backlight in different areas of the display based on the content, so dark scenes look the way they should, without all appearing gray. Will be done.

Toshiba’s new M-series Fire TV also has a 120Hz native panel, so I asked if this really meant supporting more fluid games from the Xbox Series X, S, and PS5. The TV will be available at Best Buy retailers this month for $ 799.99 (55 inches), $ 999.99 (65 inches), or $ 1,199.99 (75 inches). One thing Toshiba has in common with the Omni line is that both have built-in microphones for hands-free Alexa voice commands.

Compared to Amazon’s expensive omniline, you’re definitely paying more for its flagship local dimming feature. For example, a 65-inch omni TV can usually be purchased for $ 829.99. Still, it’s nice to see these improvements made on TVs that have built-in Amazons software. As more sets with local dimming (and eventually mini LEDs) are released, TCL’s high-end Roku and Google TV sets may finally begin to become a reality competition from the other side.

There’s clearly more to the TV than the backlight, so I’m looking forward to seeing the Toshiba M550KU TV in person to determine where the overall viewing experience is ranked in the price.




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