Alphabets Google and Facebook CEOs are aware of a deal that will open up part of the online advertising market, according to a revised antitrust allegation filed by Texas and 15 other states against Google. I did.
The deal with Facebook, which Google named Jedi Blue, was approved by Google CEO Sundar Pichai, and Facebook CEO Mark Zuckerberg is discussing it for the third time. Said in the corrected complaint of.
Google said the complaint allegations were inaccurate and the complaint itself was full of inaccuracies.
A Google spokeswoman said he plans to file a motion to dismiss next week.
Facebook, which later became Meta Platforms Inc, said in a statement that the deal wasn’t just for Google, but other deals have intensified competition for advertising. It said it was better for advertisers, while giving publishers considerable rewards.
Facebook has not been nominated as a defendant in the proceedings.
The deal is allegedly part of Google’s efforts to counter header bids that publishers wanted to use to make more money from ads posted on their websites.
Google quickly realized that this innovation was effectively threatening the exchange’s ability to demand very large 19 to 22 percent reductions in all advertising transactions.
The effort to kill the header bid involved signing a deal with Facebook, which supported the header bid, Filing said.
In the end, Google and Facebook closed the deal that was executed at the highest level, the complaint said. Following the agreement, Facebook has reduced its involvement in header bidding in return for Google providing Facebook’s information, speed, and other benefits.
As part of the agreement, the two online platforms have agreed on how often Facebook will win publisher auctions, Filing said.
Google also had other tactics, such as using at least three programs to operate ad auctions to force advertisers and publishers to use Google’s tools, Filing said. rice field.
A Texas lawsuit involving other states was filed in 2020, alleging that Google used compulsory tactics to boost its already dominant advertising business and broke antitrust laws.
The document submitted on Friday is an unedited version of the second amended complaint originally filed in October 2021.
The proceedings were one of several proceedings resulting from a federal and state group investigation into an online platform.
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