Google (GOOGL)-According to a news report, Alphabet Inc. Class A Report misleads publishers and advertisers into advertising auction pricing and processes, reducing sales for some companies and raising buyer prices. It is said that he created a secret program.
Later, search engine giants pocketed the differences in what they told publishers and advertisers about advertising costs, and used a pool of funds to manipulate future auctions to expand their digital monopoly. The Wall Street Journal reported. State Attorney General.
Rivals have complained that it has allowed Google to tilt the market in its own favor, win more bids and seize competition.
Friday’s unedited submission to the US District Court in the Southern District of New York came after a federal judge ruled this week that he could open the amended complaint filed last year.
“Our corrected complaint details how Google operates an online display auction to punish publishers, and is blatantly lying about how they run the auction.” Texas Attorney General Kempaxton said.
The proceedings were filed by 38 state attorneys in December 2020, accusing the company of monopolizing the search engine and search advertising market through anti-competitive contracts and conduct.
Complaints are also from Alphabet and Google CEOs Sundar Pichai and Meta Platforms (FB)-Get Meta Platforms Inc. Mark Zuckerberg, CEO of Class A Report, said he has signed a 2018 business deal allegedly guaranteeing that both of Meta’s subsidiaries, Facebook, will bid. Win — A percentage of advertising auctions.
State lawyers claim it is an illegal price-fixing agreement. Both companies state that it is beyond the board of directors.
“Even though Attorney General Paxton tried three times to rewrite his complaint, it’s still full of inaccuracies and has no legal benefit,” said a Google spokesperson.
“Our advertising technology helps websites and apps fund content and enables small businesses to reach customers around the world,” a spokeswoman said. “There is fierce competition in online advertising, reduced ad tech fees, and more options for publishers and advertisers. We will continue to fight this futile proceeding in court.”
The proceedings are complemented by another antitrust proceeding by the US Department of Justice and more than 30 state prosecutors focused on Google’s search services.
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