Uncrowd, one of the retail system vendors attending the National Retail Federations annual conference in New York, has seen a surge in cases of Covid-19 in the cities that affected the event.
Last week, the NRF announced its intention to promote the big show following the cancellation of attendees and the resignation of keynote speaker Honest Co founder Jessica Alba.
The Retailers Association expects to welcome 25,000 attendees to the show and states that the total number of exhibitors and exhibition spaces will be higher than at the 2020 event.
We have announced safety guidelines such as vaccination certification and wearing indoor masks.
Richard Hammond, CEO of the experience analysis platform Uncrow, said:
Retailers who decide to join the NRF deserve to be able to find a solution to their problem, even if it’s a hassle with Ted’s Hardware. We are there for them.
We’ve done virtually all this for the past few years, but there’s no substitute for face-to-face interactions at major events like the NRF. It’s worth it to us. “
He adds: However, we have centered NRF on an interactive game that can be played by both live representatives and those away from the event. There are also prizes.
We had to come up with a demo of the concept of relative attraction that would be useful to everyone in this difficult situation. This is an example of the innovation that happens when the situation throws us a curve ball.
The NRF Big Show will run from Sunday 16th January to Tuesday 18th January.
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