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Proceedings: Google, Facebook CEO colludes in online ad sales




Washington: A newly unedited document from a state-led antitrust proceeding against Google accuses search giants of colluding with rival Facebook to manipulate the sale of online ads. The proceedings allege that the CEOs of both companies have recognized and approved the transaction. The original edited proceedings filed in December 2021 accused Google of being anti-competitive and affiliated with social networking giants. However, the unedited version details that Alphabet CEO Sundar Pichai and Facebook CEO Mark Zuckerberg were involved in approving the transaction. After that, Facebook changed its name to Meta. According to the proceedings, Facebook Chief Operating Officer Sheryl Sandberg stated in a 2018 email thread on transactions involving Facebook’s CEO that this was a strategic big deal. , Their titles will be displayed. When both sides set out the terms of the agreement, the team sent an email directly to CEO Zuckerberg, who was in proceedings. We are almost ready to sign and need your approval to move forward. In a statement, Google spokesperson Peter Schottenfels said the proceedings were inaccurate and had no legal merit. In September 2018, the two companies signed an agreement, according to the complaint. Formerly responsible for Google’s advertising business, Sundar and Pichai personally approved the deal, following a state complaint. Chris Sgrow, a spokeswoman, said Friday that the company’s advertising bidding agreement with Google and similar agreements with other bidding platforms helped intensify the competition for advertising. These business relationships allow Meta to offer more value to advertisers while rewarding publishers significantly, with better results for everyone, Sgro said. According to the proceedings, Google internally used the code phrase JediBlue to refer to the 2018 agreement. Google has kept this code phrase secret. Google’s Schottenfels claims that Pichai’s approval of the deal with Facebook is “inaccurate. We sign hundreds of contracts each year that don’t require CEO approval. This was no exception. ” The proceedings were led by Texas Attorney General Ken Paxton, with the addition of Alaska, Arkansas, Florida, Idaho, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nevada, North Dakota, Puerto Rico, and South Carolina. , South Dakota and Utah.




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