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How to use Google Search Console Insights for your SEO strategy

 


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Many tools help you analyze your website’s audience data and improve your SEO strategy. In fact, you may be using a combination of them-and maybe you’re paying to use them.

Join Google Search Console Insights (GSCI), one of the most recent and most frequently heard tools of Google’s SEO improvement tools.

Keep reading to learn how to grow your brand with GSCI!

What are Search Console Insights?

Google Search Console Insights is a free platform that helps you optimize SEO results using data collected from Google Search Console and Google Analytics.

It provides an overview of website statistics and analyzes content performance from a technical perspective. You can also identify problems with your web pages while tailoring your website to your needs.

This is a useful tool that web content creators, marketers, and SEO specialists need and tend to love.

Google Search Console Insights helps business and website owners in the process of search engine optimization. This is a guide to improving metrics such as:

Keyword Position Average Page Display Time Content Quality Website Usability

If you’re new to this topic and need more details to get a better understanding of the basics, check out this guide in the Google Search Console.

How do I get started with the Search Console?

To get started, sign up for Google’s search console, then add ownership to your site to verify. It’s easy, but it requires a few steps.

Log in to the Google Search Console with your Google Analytics account to sync. (As mentioned earlier, GSCI gets website performance data from both).[プロパティの追加]Click. Select a domain or URL (preferably a domain). Make sure your DNS provider owns the property, regardless of domain or URL. However, the easiest way to check properties (URL options) is to use a Google Analytics account.

How do I access Search Console Insights?

In the search console[概要]Click the tab and it’s at the top of the page[検索コンソールインサイト]Choose. In the Google app for iOS, click your profile picture and in your account menu[検索コンソールインサイト]Choose. Access from Google search in search results.

Once you have access to this tool, you’ll need to check in from time to time to make sure everything is running smoothly, once a month or every time you post new content. If GSCI notices unusual activity on your website, you will receive an email alert.

How do I convert GSCI data to an SEO solution?

Now let’s move on to how to use the data collected by GSCI to optimize the organic ranking of your website on search engines.

Instead of looking at the easy-to-understand graphs and graphics from the analysis to reach your conclusions, GSCI automatically answers important questions you’ve probably asked yourself about your website, including the following five:

1. What is the highest performing content?

The Most Popular Content report shows the best pages by performance. You can prioritize your work on the page based on that data. Find out which type of content is the hottest and which type of content is trending.

GSC uses three badges to identify information related to content.

The Top 5 results show which content has the average organic search position in the Top 5 spots. Trend x% compares the performance of your content over the last 28 days with that period. A long average duration emphasizes long-lived content and other content on your website. 2. How is the performance of the new content?

Google Search Console Insights can also help you analyze new pages. See which of your recently published content will receive impressions immediately in Google search results. Use the New Content report. The newest pages that were first displayed within the last 28 days are sorted from the latest to the latest.

If you have a test or strategy that works well, you can infer from the results. Now that you know which pages Google likes, you can make hypotheses and strategies to keep delivering similar content.

3. How do people discover your content across the web?

Knowing where people are discovering your content can significantly change your marketing game to focus on those traffic channels. GSCI displays three of the most popular traffic sources, including organic search, paid search, direct search, social search, and referrals, to help you understand how your users access your pages.

However, you should check the Google Search Console to get the most detailed information.[パフォーマンス]You can open the graph in the report to see impressions, clickthrough rate, query dimensions, and even country.

You can look at the available filters to see the performance of your page in a particular area.

For example, you can identify the source of traffic by entering a search type filter.If you want to know which page is driving traffic from your image search results, when browsing the filters[画像]Choose. From the graph displayed, you can see the queries, pages, and countries that are driving the most traffic for that particular search.

4. What do people search on Google before accessing your content?

Here you can access a section that displays the top 50 search queries that send users to your site from Google’s search engine. Queries are ranked by the number of clicks in Google SERP.

There is a rank position below each query, and by default the list shows “Most Searched Queries”. You can also switch the list to “Most Trending Queries” to see the search queries that have increased the most in clicks now and in the last 28 days.

5. Which article introduces your website and content to your users?

GSCI has a report section called “Refer to Links from Other Websites” that shows the number of entries to a particular web page generated by that particular reference page. Here you can see which websites that link to your website are most relevant to you. You can then decide whether to post the article on that reference site or promote the page from which the traffic originated.

In addition, knowing which links work well can help inform future link building strategies.

What else should I consider in GSCI?

Track your data over time to see how your website has improved since you used this tool. Keeping in mind the following, as consistently tracking growth is a way to maintain growth:

Make sure Google associates your content with your target keywords. The SE Ranking Keyword Tool helps you choose the best keywords for your niche and optimize your content with those keywords. You can also use this keyword suggestion tool to find new pages that need to be created. Give priority to important web pages. See which is performing best and analyze which efforts give you the best SEO results in terms of the organic growth of your search. Pay attention to the amount of time your visitors spend on your website (average pageview duration metric). If this metric is too low, check the content relevance and website structure. (Note that Google Search Console Insights data is different from Google Analytics data. GSCI combines data such as Google Analytics page views and average page dwell time with search metrics such as clicks and average position. Basically, one represents an activity. What’s happening in Google’s search bar, and the other thing that’s happening on your web page.)

* * *

Ultimately, it’s the viewer who decides whether the content and website strategy works. Google Search Console Insights helps your audience understand what they like and dislike about their website. This is a great tool for both marketing beginners and professionals.

GSCI helps improve your content strategy, increase awareness in Google’s search engine, and increase your audience.

Other resources related to SEO strategy

Art Discovered: (Non-Technical) SEO for Marketers | MarketingProfs Master Class

Eight SEO Strategies to Consider in 2022 [Infographic]

One tip to improve SEO on the page: Use more mini-infographics (guide)

Sources

1/ https://Google.com/

2/ https://www.marketingprofs.com/articles/2022/46516/how-to-use-google-search-console-insights-for-your-seo-strategy

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