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Google petition to dismiss four charges in antitrust proceedings




Google has filed a motion to dismiss most of the antitrust proceedings focused on advertising technology filed by a group of state attorney generals. A federal court has requested that four of the six indictments be dismissed with prejudice. This will prevent you from being returned to the same court.

In a blog post, Google’s director of economic policy, Adam Cohen, said, “The complaint misrepresented our business, our products and our motives and failed to provide a plausible antitrust claim. I’m trying to dismiss it. ” According to the company, plaintiffs were unable to provide evidence of fraud on some of their allegations, and many of the proceedings were “based on old information uncorrelated with current products and businesses in this dynamic industry. (And in any case, it violates the Antimonopoly Act) “

The Attorney General, led by Texas Attorney General Ken Paxton, claimed that Google abused its power to strengthen its position in the online advertising market. In 2018, the company boosted Facebook’s parent Meta with ad header bidding, a technology that allows publishers to solicit bids from multiple ad exchanges at the same time, in exchange for support for Google’s open bidding-style sales. He said he had agreed to a “lover contract”. advertisement.

Google said the deal was on the board and it wasn’t a secret because Facebook Audience Network (FAN) was one of several partners in its open bidding program. Cohen said the deal “does not bring benefits to FAN in open bid auctions. FAN participates in the auction like any other bidder. FAN bids best to win a specific impression, period. If another qualified network or exchange bids higher, they win the auction. “

AG also claimed that Google used at least three programs to operate advertising auctions. According to the state, its purpose was to encourage publishers and advertisers to use company-specific tools.

“State plaintiffs are responding to Google’s success by forcing Google to share the results of its investments and innovations with its competitors,” Google wrote in its filings. “They are criticizing Google for improving products that aren’t designed to meet the needs of their rivals and are far ahead of their competitors. That competitor is moving forward.”

As Reuters points out, the other two charges in the proceedings were based on state law and were reserved in September. Google hasn’t demanded that they be dismissed, but has reserved his right to do so at a later date.

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