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German publishers oppose Google’s plans to phase out third-party cookies

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Google faces new complaints from Germany’s largest publishers and advertisers. They are demanding that the EU intervene in the search giant’s plan to stop using third-party cookies.

Axel Springer, publisher of titles such as Bild and Politico, has told block competitor Margrethe Vestager hundreds that Google has violated EU law in its third phase of abolition. Is one of the publishers, advertisers and media groups of. Party cookies from Chrome browser by next year.

This decision prevents advertisers, publishers, and intermediaries from analyzing user preferences while users browse online content. This has a significant impact on how the industry makes money.

Axel Springer participated in a 108-page complaint filed by the Financial Times on Monday with the participation of other industry groups such as the Federal Association of German Digital Publishers.

They argue that while Google’s planned changes will hurt the business, Silicon Valley Group will be able to collect large amounts of user data in a way that doesn’t impact its own ad-based search business. ..

Complaints are the latest effort to initiate a formal investigation in Brussels and can lead to fines equivalent to up to 10 percent of global revenue. Technology giants have already been fined more than € 8 billion in three antitrust proceedings over the last decade.

“The publisher must remain in a position where Google can ask the user for consent to process the data without obtaining this decision. Google will respect the publisher-user relationship without interference. It must be, “said a document that was also sent to the EU’s strong competitive unit.

Google’s decision on cookies was delayed almost two years after Silicon Valley companies said they were discussing changes with rivals and regulators in an attempt to avoid “risking” the web publisher’s business. According to a report by the UK competition monitoring agency, online publishers are at risk of potentially huge revenue losses of up to 70%.

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EU officials are already concerned that Google may be abusing its dominant position to benefit its advertising services in order to harm its competitors. In the United States, regulators have also accused tech giants of colluding with Facebook to close rival advertising exchanges.

Google has launched a major lobbying campaign in Brussels against efforts to curb market power to avoid further scrutiny. It engaged in a last-minute attempt to influence the EU’s incoming rules on Big Tech with a series of targeted social media posts, emails, and advertising campaigns to EU lawmakers.

Brussels regulators have already begun an informal investigation into the position of search giants in the online market, which acts as the dominant intermediary between advertisers and publishers. This is part of a broader study of how Google started collecting data in 2019.

The company has also filed an appeal in the EU Supreme Court against a previous ruling in favor of a € 2.42 billion fine to promote its own shopping comparison service that outperforms its rivals.

Google said: “Many other platforms and browsers have already stopped supporting third-party cookies, but we’re doing this openly and working with technical standards agencies, regulatory agencies, and the industry to propose new alternatives. Is only Google. “

Sources

1/ https://Google.com/

2/ https://www.ft.com/content/eccf5514-8b83-4d85-8305-f882adf5dac3

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