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German companies claim that Google Chrome block cookies are illegal

 


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The significant delay in blocking third-party cookies by Google Chrome is currently being blamed by German publishers and advertisers for violating EU law.

In 2020, Apple’s Safari began blocking third-party cookies, two years ahead of Google’s Chrome plans. Google then postponed the move until 2023, stating that “it became clear that more time would be needed across the ecosystem to do this correctly.”

Currently, according to the Financial Times, hundreds of German publishers, advertisers and media groups are seeking intervention from EU competition chief Marguerite Vestager. Politico’s publisher, Axel Springer in the country, has filed a 108-page complaint against the EU, as seen in this publication.

“Publishers need to remain in a position where Google can ask users for consent to process data without getting this decision,” the complaint said. “Google needs to respect the relationship between publishers and users without interference.”

Google’s Chrome browser privacy sandbox plan aims to protect users by terminating third-party cookies and replacing them with other forms of ad serving tools.

“Many other platforms and browsers have already stopped supporting third-party cookies, but Google is the only company that does this openly and in consultation with technical standards agencies, regulatory agencies, and the industry. We are also proposing new alternative technologies. ”

Separately, Google has reportedly lobbied the EU over a proposal to curb Big Tech under the Digital Markets Act.

Sources

1/ https://Google.com/

2/ https://appleinsider.com/articles/22/01/24/german-firms-claim-google-chrome-blocking-cookies-is-illegal

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