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Google has been accused of deceptive location tracking in a new round of proceedings | Google




Texas, Indiana, and District of Columbia sued Alphabets Google on Monday for what is known as deceptive location tracking practices that violate user privacy.

The office of Attorney General Karl Racine in Washington, DC, said Google falsely convinced consumers that by changing account and device settings, customers could protect their privacy and control the personal data that the company could access. Said in a statement.

The truth is, contrary to Google’s representation, it keeps monitoring customers systematically and benefits from customer data. Google’s bold misrepresentation clearly violates consumer privacy, the statement said.

Washington Attorney General Bob Ferguson said his office has also filed a proceeding against Google. Location data is the key to Google’s advertising business. As a result, the Ferguson office said in a statement Monday that it has financial incentives to discourage users from refraining from accessing the data.

The proceedings quoted an Associated Press article in 2018, revealing that Google continues to track users’ locations even if users turn off location history settings. The company argued that turning this setting off would stop tracking location information if there was another setting called Web & App Activity that actually keeps track of location and other personal data.

Google spokesperson Jose Castaneda said the Attorney General has filed proceedings based on inaccurate and outdated claims about our settings. We have always built privacy features into our products to provide robust control of location data. We vigorously protect ourselves and straighten our records.

In May 2020, Arizona filed a similar proceeding against Google over collecting user location data. The proceeding is pending.

Google faces several proceedings and investigations. In December 2020, lawyer presidents from several US states sued Google, claiming that the company misunderstood publishers and advertisers about the price and process of advertising auctions. The lawsuit alleges that Google continued to dominate the advertising sales market in Google-dominated markets by soaring the prices of branded ads and curbing competition from other advertising exchanges.

In another proceeding, the US Department of Justice in October 2020 alleged that technology companies abused their position to maintain an illegal monopoly on search and search advertising. Twenty years ago, Google became Silicon Valley’s beloved as a messy startup with innovative ways to search the emerging Internet. The Google has been gone for a long time and the proceedings have been claimed.




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