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In a record-breaking year of heels, HEURA more than doubled sales and increased global POS by 333%.




Experts say that 60% of meat will not come from animals by 2040 *, but Heura is taking steps to accelerate movement by 2030.

Barcelona, ​​January 20 – Heura, Europe’s fastest-growing plant-based meat company, today has more than doubled the number of households consuming Heura last year, making this mission-led company today. Announced to pave the way for eradicating the food system. And make it better for the earth, people and animals. Founded in 2017 by food activists Marc Coloma and Bernat Aaos, the company closed 2021 with sales of 17.7 million, up from 8 million in 2020. , Increased from 13 last year.

Capstones that will push the company to the New Year include entry into Wal-Mart, the world’s largest retailer. A 16m Series A round of investment led by Impact Fooding, soccer players Chris Smalling, Sergi Roberto and Cesc Fbregas, and three new product launches including Nuggets, Sausage and Chorizo.

As a company rooted in activism, Heura is also proud to have had a positive impact on both the environment and animal welfare over the past year. In 2021, the company saved:

634,403,142 liters of water, 1,415,237 kg of CO2 emissions equivalent to 9,635,258 buses, and 80,280 animal lives equivalent to 5,802,472 km driven by car

The core of our business relies on GoodRebel employees and is committed to driving positive change. Heura has grown from a team of only 38 people in 2020 to 100 employees across Spain, France, Italy and the United Kingdom. A special focus is on Heura Tech Rebels, a reliable R & D team that has quadrupled in size over the past year.

Heuras 2022 Goals:

With the mission of creating a successor to animal meat, Heura is committed to breaking new ground in innovation. The company continues to focus on developing innovations that cascade across the product line to create the most delicious and healthy plant-based meats available. Its unique 100% olive oil fat analog remains a central stage, with clean labels and a commitment to a high nutrition profile, up to 10 new products will be launched in 2022.

Already established as a popular plant-based meat brand in Spain and rapidly expanding in the UK, France and Italy, Heura is committed to creating an international presence to reach new markets. is. We will also continue to prioritize achieving price equivalence to make plant-based foods accessible to all.

Marc Coloma, Co-founder and CEO of Heura, said:

Our R & D team has a pool of talent with over 30 food science and technology patents. A unique technology successfully deployed in 2022 will be the key to unlocking the potential of plant-based movements and turning the food industry upside down.

The exponential growth we are experiencing shows that the future will be plant-based. We are committed to accelerating protein migration through significant investment in technology and activities through entrepreneurship.

According to a BIS study, the rapid expansion of Heuras is at a time when the entire plant-based sector is expected to reach a staggering $ 480,430 million worldwide by 2024.

* Source: Kearney’s Global Consultancy




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