Major video game companies can’t stop buying studios

Sony just announced its intention to buy Destiny maker Bungie for $ 3.6 billion, which was an absolutely big month for the game acquisition. Take-Two has launched a deal to buy Zynga for $ 12.7 billion. This may have been one of the largest deals in the video game industry at the time, but Microsoft raised it significantly with a $ 68.7 billion deal just a week later. Buy Activision Blizzard. The total value of all three acquisitions is an astonishing $ 85 billion, assuming all have passed.

Sony, along with Bungie, could accommodate the talent behind the very popular Destiny 2 and use Bungies’ expertise to help create similarly widespread and long-term live service titles. Sony is famous for its expensive single-player games such as God of War, Ghost of Tsushima, The Last of Us, Ratchet & Clank: Rift Apart, but it doesn’t have its own take from Fortnite or Destiny. Players will continue to come back for years.

Sonys Bungie’s deals are big, but only the latest of recent purchases

PlayStation boss Jim Ryan said in an interview with Gamesindustry.biz that the bungee deal wasn’t in response to a major acquisition already announced in 2022, but Sony’s recent purchases are in the industry. Integration. Just in 2021, Sony will have PC port developer Nixxes Software, return developer Housemarque, playroom maker Firesprite Studios, PlayStation remake / remaster expert Bluepoint Games, and God of War support studio Valkyrie Entertainment. Was acquired.

Microsoft also announced that it will acquire ZeniMax Media / Bethesda Softworks in 2021, acquire Psychonauts 2 developer Double Fine Productions in 2019, and add five studios to its roster in 2018. In 2014, I succeeded in purchasing Mojang, a Minecraft maker.

Sony and Microsoft aren’t the only ones to open the wallet. Facebook’s parent company, Meta, has bombarded a number of VR studios to give the Quest headset an edge (although the Metas VR division has been overseen by the government, including the purchase of the manufacturer of the VR fitness app Supernatural. It is reported that it has been received). EA has spent billions of dollars on acquisitions of Codemasters, Glu Mobile and Playdemic. And the Chinese giant Tencent is behind far more industries than you can imagine: Mobile hit developers Call of Duty: Mobile, Honor of Kings, and League of Legends maker Riot Games. Owned by Pokmon Unite has a 40% stake in Fortnite creator Epic Games and purchased Supercell from SoftBank in 2016 for the Clash of Clans studio.

The wave of acquisitions, especially the deal between Activision Blizzard and Bungie, also makes far more possible ideas than ever before. Can Sony buy Square Enix to make FINAL FANTASY a PlayStation-only series? What if Microsoft buys Ubisoft and makes Assassin’s Creed another draw on the Xbox Game Pass? Will Nintendo buy Sega Sammy to make Sonic a first-party franchise? If you asked me in December, I would have laughed at all of those ideas, but now I don’t think Id is blind.

Sony also suggests that more acquisitions may be made in the future. Ryan told Gamesindustry.biz. We are never over. In the case of PlayStation, there is still a long way to go. The deal with Sony’s bungee hasn’t been completed yet, but at this point it seems inevitable to buy another major studio. Even free word games are not safe.

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