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Google says AI-generated content violates guidelines




According to search engine webmaster guidelines, Google search advocate John Mueller states that content automatically generated by AI writing tools is considered spam.

This topic has been featured in the recent Google Search Central SEO business hours hangout, answering questions about GPT-3 AI writing tools.

The SEO community is discussing the use of GPT-3 tools and whether they are acceptable from Google’s point of view.

According to Mueller, content created by AI falls into the category of auto-generated content, which can result in manual penalties.

However, Google’s system may not have the ability to detect AI-generated content without the assistance of a human reviewer.

As we’ll see later in this article, AI writing tools have practical uses, and many reputable organizations are using them without problems.

First, let’s take a look at Mueller’s answer to a question about how Google sees the use of these tools.

Auto-generated content violates Google’s webmaster guidelines

Content written by the machine is considered automatically generated, regardless of the tool used to create it.

As Mueller quickly points out, Google’s position on auto-generated content is always clear.

“For us, these are basically in the category of auto-generated content, which is included in the webmaster guidelines from almost the beginning.

And people have automatically generated content in a variety of ways. And for us, when using machine learning tools to generate content, it basically shuffles words, searches for synonyms, and does translation tricks that people were doing. Is the same as. That kind of thing.

My suspicion is that the quality of the content may be a bit better than the really old school tools, but it’s still automatically generated content for us, and it’s still a webmaster guideline for us. Means that you are violating. Therefore, it is considered spam. “

Can Google detect AI-generated content?

I have a follow-up question about Google’s ability to identify content created by machine learning tools.

Can Google understand the difference between human-written content and machine-written content?

Mueller makes no claim about Google’s automatic detection of AI-generated content.

However, if Google’s web spam team accidentally finds it, they have the right to take action against it.

“I can’t claim that, but for us, if something turns out to be generated automatically, the webspam team can definitely handle it.

And I don’t know how the future will evolve there, but like any other technology, I think there are a few cat-and-mouse games. The webspam team then catches up with the problem and solves it on a broader scale.

From our recommendations, we still see it as auto-generated content. Over time, I think this may evolve in that it becomes a tool for people. It’s like using machine translation as the basis for creating a translated version of your website, but you’re still working manually.

And over time, these AI tools will evolve in that direction, making writing more efficient and making sure you’re writing in the right way, such as spelling and grammar checking tools. Machine learning. But I don’t know what the future will bring there. “

Mueller has revealed that Google is not considering how to use AI writing tools.

Using them in every position is considered spam, he adds.

“Currently, it all violates webmaster guidelines. Therefore, from our point of view, if you come across something like that, when the web spam team sees it, they consider it spam. prize.”

Watch the video below to hear his full response.

What does this mean for your website?

This is insight from the head of the SEJ editorial team on what Mueller’s response means for your website.

“The biggest point from this particular Q & A is that Google’s algorithms can’t automatically detect content generated by language models such as GPT-3,” said Miranda Miller, senior managing editor of the Search Engine Journal. increase.

“The message here is that if Google detects auto-generated content, the web spam team could take action. But we’re not talking about the 2003 article spinner.”

“Artificial intelligence is used by the media, universities, and other organizations in many languages ​​to automate and cross-reference research, crawl and classify content, identify new trends, and generate article and paper summaries. , Checking the facts, processing the data, and even writing. The complete article, “she points out.

“The Associated Press started using AI for story generation in 2014. Making AI work in content creation is nothing new. The most important factor here is its intelligent application,” Miller said. By using AI, content creators can overcome languages, literacy barriers, improve the quality of their writing, and more.

“These are good results. Isn’t it strange that Google bans the use of AI to improve the user experience if webmasters and content creators use it frequently?” Adds.

Featured images: Zapp2Photo / Shutterstock




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