The future lies in an independent content creator

In an era when mainstream media outlets like CNN + see remarkable failures in just a few weeks, independent creators like Joe Rogan have gained millions of subscribers, and Nas Daily has become an independent media outlet. A gap in what many have perceived as a restraint of free speech by establishing a school for and creating alternative social media platforms. Among such platforms is evmux, a new bootstrap company that is gaining the attention of online technicians despite the lack of marketing efforts.

The platform has about 1,500 active users and was just launched two months ago. [Were] The company’s co-founder and CTO, Eran Eluz, explained that he was very excited about this. evmux is a livestreaming studio that serves podcasters, gamers, or independent creators looking to live broadcast content. The service can be integrated into platforms such as Twitch, LinkedIn, Facebook and YouTube and is considered a direct competitor to fellow Israeli-founded Riverside. The company recently received $ 35 million in funding and has an exclusive partnership with Anchor, the Spotifys podcasting platform. Podcast.

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evmux team

(Photo: evmux)

We are proudly bootstrapped, he continued. Riverside’s partnership is verification. I love competition. I have been competing for the rest of my life. With bootstraps, competition is very difficult for us, but we love it. It’s a challenge, but what happened on Riverside is good because Anchor and Spotify are just one platform. Google podcasts and Amazon come in, LinkedIn comes in You wouldn’t exist if you weren’t there. You need to provide content authors with a platform for sharing content.

According to co-founders and CMOs Eluz and Elad Rosanski, the future of streaming isn’t just limited to Joe Rogans on Earth, it’s no longer just as elite as mainstream broadcasters. I’m always looking at young people and seeing how they’re consuming content, Ells continued.They consume content [but] Not on TV-they just don’t watch it.

The shift from traditional media in newspapers and broadcast news stations has suddenly and abruptly changed, with more and more focus on individuals broadcasting their content and bypassing traditional information gatekeepers. rice field. Eluz laments how Israeli records have been broken by news stations reporting low ratings, a pattern reflected in the United Kingdom, the United States, and many parts of the world. .. Instead, millennials and Gen Z are looking to live streams on social media platforms such as TikTok and Instagram. I am convinced that those independent content creators have a future. It’s already there. It just keeps growing, he continued.

Only two months after its inception, the company is already attracting the attention of engineers on YouTube who make a living by finding and highlighting new platforms for independent creators. The channel Justin Brown-Primal Video boasts over 1 million subscribers and features emvux in one of its videos to showcase new technologies in this area. The company claims that it is organic and is attracting more media attention without the need for traditional sales or marketing strategies yet.

In the future, evmux aims to tackle companies like Riverside head-on. The success seen by our major competitors is a test of what we expect to experience in the future. Today, the platform offers all services for free, with a premium package available for $ 20 or $ 40 per month to remove watermarks and add storage to store records.

So far, our livestreaming is much better than Riversides, but their recordings are better than us, Eluz admits. Now there is competition and competition, with the addition of livestreaming capabilities, while more is added to recording and editing. After all, I’m sure we’ll get all of this within a year. Then compare Taboola and Outbrain to see which is better, and then see the two Israeli companies that were competing in business until they got sick. An attempt to merge.

It may be premature to compare evmux to take part in the Taboola / Outbrain battle with Riverside, which has millions of banks and is affiliated with global companies. However, the confidence of both Eluz and Rosanski in their products and the market as a whole suggests that they have been there for a long time to provide a desperate user base to hear their voice. I am.

In the future, we tend to believe that this is content creation for everyone and probably the best channel of the day, he concludes.

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evmux interface

(Photo: evmux)

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