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The flood of investment in HR technology may feel like a trickle to HR professionals




The traditionally calm waters of HR technology have been agitated by Caaaannooonnnbaaaallll in recent years, screaming venture capitalist Congaline !!!! When they dive into a pool of payroll systems and ATS software. HR Tech Space has been flooded with cash for the past 18 months, with flashy products and startups earning tens of millions of dollars from investors.

At first glance, HR tech may feel that the industry is on the verge of a fundamental overhaul that at its core. Experts tell HR Brew that this is true, at least to some extent. But they claim that the baby’s steps are needed before the pool party actually begins.

Big money, big change? In 2021, VC investment in HR technology reached $ 18.6 billion, according to data shared with HR Brew last month by Acadian Ventures founder and general partner Jason Corsello. This year was a watershed year for investment in this area.

But not all start-ups and new products can tolerate, and those that have a long-term impact on HR will take some time to become widely used, not to mention essential. John Sumser, Principal Analyst, HR Technology Analyst Company HR Examiner, said. Some seem to be the most important in the world, which turned out to be the least important in the world.

Joey Price, CEO of HR consultancy Jumpstart HR, said he hopes the time for technological evolution is approaching. HR tech has historically always occupied the backseat, notorious for its recruitment in the organization. He told HR Brew that he is excited to see the energy and excitement of solving HR problems with new technologies.

But doubts are booming. How fast are new technologies catching up and what obstacles are in their way? When it comes to pricing, there are two answers. I don’t think there will be an increasing tendency to adopt these technologies for the traditional and typical HR managers of large organizations. I don’t think they are willing to accept change.

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Another potential problem? C suite. HR leaders need to convince corporate leaders like the CFO that it’s worth investing in new technologies. Because they are usually budget gatekeepers.

According to Price, we need a personnel representative to clarify the business case for this new technology. And unfortunately, we are not used to making it successful.

Trickle down adoption. Sumser told HR Brew that increased investment in HR technology is unlikely to transform the industry in months or years.innovation [doesnt] He said he would hit areas like HR all at once.

Sumser said that large companies are often leading the adoption of new technologies.think about [how] Technical hires work, there are early adopters who can take risks and can afford to take risks. There are also technology delays that cannot afford to take risks. And technology is lagging behind.

New companies and products often get a lot of hype and fanfare, but even if they do, it can take some time to catch up in the end. He said it was about business technology.

However, which tools prove to be valuable to the industry over the long term can gradually decline from large to small. There is a recruitment curve. And the hiring curve is mainly for large companies.

Price believes there is a clear link between the pandemic and the HR technology investment boom. Covid has created a blank canvas to imagine how we work.And there’s a lot you’re looking at [tech] I think there is an answer that allows companies to take a step forward and change the way we work. I think a lot of people are more hypothetical than a proven business, but I love the attention. I love trying there, I love the money flowing into it. SB

Do you work in the HR department or do you have information about the HR department that we need to know? Email [email protected] Or DM @ SammBlum on Twitter. For a completely secret conversation, ask Sam for the Signal number.




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