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Medifast seeks to expand R & D at the new Owings Mills Innovation Center




Medifast, a nutrition and weight loss company, is expanding its expected growth and footprint in Baltimore County by launching a new R & D facility, the Medifast Product Innovation Center, which was announced today.

The 11515 Cronridge Drive facility is used for research and development, packaging engineering, quality assurance, and other product regulatory work. It also marks the next step in Medifast’s continued expansion of Maryland. With a full-year revenue of $ 1.5 billion, Medifast envisions this innovation center as an essential way to increase its share of the health and wellness market, according to the statement. For the company, well-known for its OPTAVIA wellness community and programs, its growth has the potential to bring innovation center research to its customers in a more seamless way than before.

“Business revenues have more than doubled in five years. Based on our success in the weight management industry, we want to provide space to drive progress by continuing to focus on new segments in the broader health sector. “We believe in the wellness market,” said Danchard, CEO and Chairman of Medicast. “This space will enable us to offer independent coaches high quality and unique products, and support our customers on the path to lifelong transformation.”

The facility also serves as a hub for new product ideas. The statement states that in-house laboratories and pilot plants will support potential product testing and optimization, as well as prototyping of equipment that manufactures powders and bars used in OPTAVIA and other programs. In addition, it provides quality assurance functions for all finished products.

“The Medifast Product Innovation Center will improve our ability to support scientists and engineers and deepen our technical capabilities,” said Doug Zimmerman, Vice President of R & D at Medifast, in a statement.

Structurally, the center provides workers with hotel-style desks and workspaces, high-speed internet, and private rooms for breastfeeding mothers. The statement added that the company will continue to be headquartered in Baltimore. The Innovation Center will arrive approximately two years after Medifast opens its offices in Utah, and approximately three years after the outposts in Hong Kong and Singapore.

Donte Kirby is a 2020-2022 corps member of Report for America, an initiative of the Groundtruth Project that pairs young journalists with local newsrooms. This position is supported by the Robert W. Deutsch Foundation. -30-




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