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Pininfarina announces first NFT collection exclusively for Modulo concept cars




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Pininfarina of Italy presents the first NFT collection focused on one of the most iconic and futuristic car designs of the Pininfarina Modulo concept car. Pininfarina Modulo NFT is a gorgeous NFT specialist in collaboration with 1of1. Musician Sasha Sirota will be offered as a series of five works of art and will be auctioned by RM Sotheby’s on May 24-26, 2022 in a dedicated online auction.

Inspired by Modulo’s original one-off sketches, the NFT collection has been stored in Pininfarina’s private archives and was developed in collaboration with the Pininfarina design team.

Each unique NFT consists of a package of artistic and empirical components that give NFT owners access to a variety of benefits and extraordinary content, making it part of Pininfarina’s iconic heritage. Can be

Each NFT is characterized by a video animation featuring an original soundtrack and a unique time setting, and each NFT presents Modulo in different contexts within five different decades from the 1970s to 2020. increase.

Chairman Paolo Pininfarina said: We are proud that our first NFT collection is dedicated to bringing Modulo to life. Designed in 1970, the concept car is Pininfarina’s vision manifesto. Beauty and innovation for designing the future. “

Silvio Angoli, CEO of Pininfarina, adds: Metaverse is an area where we can make a significant contribution by creating cutting-edge creativity for 90 years. Our vast creative archive, our ability to imagine the future of cutting-edge technology design, opens new avenues for the further economic enhancement of our brand. “

Pininfarina SpA is an Italian car design company and coachbuilder headquartered in Cambiano, Turin, Italy. Founded in 1930 by Battista “Pininfarina” Farina. In 2015, Mahindra Group, an Indian multinational company, acquired 76.06% of Pininfarina SpA.




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