When mobile applications are abandoned or obsolete, there are always security and security risks. To ensure that users have access to the latest privacy and security features, both Google and Apple have taken additional steps to eliminate apps that threaten consumer credentials. According to the latest report, Google and Apple have over 1.5 million mobile apps that appear to have been abandoned by the end of the first quarter of 2022. These apps may be exiting soon from the Play Store or iOS.
According to a survey conducted by Pixalate, the Google Play Store and Apple App Store list over 1.5 million apps and appear to have been abandoned. In other words, it hasn’t been updated for more than two years.
In particular, 1.5 million apps make up 30% of all seemingly abandoned mobile apps out of the 5 million downloadable mobile apps.
According to Pixalate’s analysis, Google and Apple have over 314,000 abandoned apps. This means that the app hasn’t been updated for more than 5 years. 58% or 184,000 of all super abandoned apps are in the Apple Store, 42% or 130,000 in the Google Play Store.
The application categories most likely to be abandoned are education, references, and games, which are often popular with children.
Meanwhile, as of the end of the first quarter of 2022, 1.3 million mobile apps, which account for 28% of all apps, have been updated in the last six months.
Pixalate’s data emphasizes that “the more updates you have, the more downloads you have.” With over 1 million downloads, 88% have been updated within the last 6 months.
Categories such as finance, health, and shopping, on the other hand, are at the top of regularly updated charts and are most likely to be innovative.
According to Pixalate, “abandoned” apps can have serious safety and security concerns. This issue becomes even more important as consumers become more aware of their privacy concerns.
He added that the most innovative apps regularly release new and improved versions with bug fixes and security patches. In addition, Pixalate has guided advertisers to be aware of how often their apps are updated before making an investment decision.
Both Apple and Google have announced steps to remove older apps.
Regarding improvements to the App Store, Apple wants to make sure that the apps available on the App Store are functional and up-to-date to help customers find the best apps that meet their needs. We’re going through a process like that, rating apps, removing apps that don’t work as intended, not following current review guidelines, or getting out of date.
Apple states that the App Store will evaluate apps in all categories to ensure that the app works as expected, adheres to current review guidelines, and is up to date.
In addition, Apple hasn’t been updated within the last three years, and developers of apps that don’t meet the minimum download threshold have had their app downloaded at all or very few times during the 12-month rolling period. You say you will receive an email notifying you that you are not. It has been identified that their app may be removed from the App Store.
“The App Store team has contacted us and asked us to make the necessary changes to leave the app in the App Store, but apps that crash at startup will be removed from the App Store immediately,” Apple said for developers. Described on the website.
Last month, Google said, “As part of the latest Google Plays policy update, we’re extending target-level API requirements to protect users from installing apps that may not have the latest privacy and security features. We are taking additional steps. “
According to Google, since November 1, 2022, existing apps that do not target the API level within two years of the latest major Android release version will use devices running an Android OS version higher than the app’s target. Will not be available to detect or install new users. API level. As new Android OS versions are released in the future, the requirements window will be adjusted accordingly.
The rationale for this is that Google maximizes all the privacy and security potential that Android offers for users with the latest devices and those who are completely catching up with Android updates. He explains that he is expecting that. You can extend your target-level API requirements to protect your users from installing older apps that may not have these protections applied.
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