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Kuo: New Apple TV to be released in late 2022, low price possible

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According to renowned analyst Ming-Chi Kuo, Apple plans to launch a new version of Apple TV in late 2022.

In today’s tweet, Kuo said the new Apple TV’s cost structure will improve, making the device competitive with other streaming media players such as Google’s Chromecast line, Amazon’s Fire TV line, and Roku line. It suggests that the price may be low. ..

The current Apple TV 4K model, released in April 2021, costs $ 179 for 32GB of storage and $ 199 for 64GB of storage, while the previous generation Apple TV HD remains $ 149 for 32GB of storage. By comparison, Chromecast and Roku streaming sticks are available for less than $ 50, and many other options are available for less than $ 100.

Apple is launching a new version of the Apple TV on the 2H22 that improves the cost structure. I think Apple’s aggressive strategy of integrating hardware, content and services in a recession will help close the gap with its competitors. — (Akechikuo) (@ mingchikuo) May 13, 2022

Both the 2nd generation (2010) and 3rd generation (2012) models of Apple TV sold for $ 99 at launch, and Apple eventually reduced the price of the 3rd generation model to $ 69, so the submodel became Priority will be given. $ 100 Apple TV.

Apple TV + is already available on platforms like Fire TV and Roku, but even more competitively priced Apple TV models will spur device sales and become a streaming service that competes with Netflix, Disney +, and more. Helps increase the number of subscribers.

The second-generation Apple TV 4K is the new Apple TV generation, released last April for the first time in more than three and a half years, with a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1, Wi- and more. It has new features. Fi6.

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2/ https://www.macrumors.com/2022/05/13/kuo-new-apple-tv-to-launch-second-half-2022/

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