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Google’s big embarrassment for Arabic slips up during the Pichais Google translation presentation




At a recently closed Google I / O conference, the background slides displayed Arabic text in the opposite direction, and CEO Sundar Pichai announced that Google Translate has added 24 new languages.

Immediately after the turmoil, social media was flooded with memes and comments directed at tech giants.

Small independent startups like Google can’t afford to hire someone with 4-year-old elementary-level knowledge of the Arabic script, so they said they cut the Arabic script backwards during the Sundar Pichais presentation on Google Translate. Video game developer Rami Ismail tweeted to congratulate Google.

Shortly thereafter, Google’s PR mechanism went into damage control mode.

Joyce Baz, Head of Public Relations and Communications for Google, the Middle East and North Africa, responded to the Elie Habibs Linkedin Post. Hi Elie, I / O mistakes are presentation software errors and have nothing to do with Google Translate or anything else. Google product. I’m sorry, but I fixed it immediately. Google is investing heavily in developing products around the world that are useful to people everywhere, from search to assistants to maps, including Arabic-speaking people. Of course, there are always many things you can do. If you would like to know more about Google’s efforts at MENA, we invite you to our office here in Dubai. Come see the local team. Some local teams already know. About many of Google’s Arabic products, tools and programs.

And Arabic wasn’t the only language Google was wrong. Timnit Gebru, an AI ethicist and researcher dismissed from Google, quoted Ismails’ tweet as follows: Of these languages.

These people and languages ​​are not important enough to have the necessary resources, so they are at the bottom of the mountain. She added that the resources needed would only be available through regulation, as these companies wouldn’t voluntarily make so much money to create a secure platform.

Now imagine how people in most countries are serviced, such as YouTube and misinformation, and what happens if you flag a policy that violates content in any of these languages. please look.

-Timnit Gebru (@timnitGebru) May 13, 2022

The REALmarvin.eth, a Google employee with a Twitter handle, used Twitter to admit mistakes. He tweeted. This is a mistake in various languages ​​and I have no excuses. We feel a great sense of responsibility to ensure that everyone is represented accurately and authentically.

I am doing I / O. This is a mistake in various languages ​​and I have no excuses. We feel a great sense of responsibility to ensure that everyone is represented accurately and authentically. I’m sorry, I couldn’t reach my goal. We are fixing the video and updating the process.

— TheREALmarvin.eth (@theREALmarvin) May 12, 2022

He added that Google modified the video.




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