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ZEE Announces Technology and Innovation Center in Bangalore

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ZEE Announces Technology and Innovation Center in Bangalore

Published May 14, 2022

~ State-of-the-art technology center enhances company’s technology, innovation and data capabilities ~

~ Build state-of-the-art world-class products with more than 700 technical experts ~

Bangalore: Media and entertainment giant Zee Entertainment Enterprises Ltd. (ZEE) today announced the opening of a Technology & Innovation Center in Bangalore, India’s high-tech capital. The state-of-the-art facility was launched by Karnataka Prime Minister Basabaraji Bonmai in the presence of ZEE President of Digital Business & Platforms Amit Goenka and President of Technology & Data Nitin Mittal. ZEE. The vast 80,000-foot center is the epicenter of the enterprise for building a powerful cohort of technology, data, and talent.

Governor of Karnataka, Thawar Chand Gehlot, also visited the Technology Center to interact with technical experts and congratulate the company’s initiative to create employment opportunities for young state experts.

With a focus on delivering world-class entertainment, ZEE has constantly upgraded its technology capabilities to break industry standards and provide consumers around the world with an unparalleled experience. Through the capabilities built at this center, we plan to leverage behavioral and derived data to personalize content and delivery, thereby expanding reach across the platform. The center will use AR, VR and NFT-led delivery models to build the company’s metaverse network and focus on a futuristic technology stack that enables ubiquitous delivery of entertainment across platforms.

At the inauguration, Karnataka’s Prime Minister, Basabaraji Bonmai, said: Nation. The ecosystem created by Bangalore is difficult to replicate and is not created by anyone but the citizens of the city. The Government of Karnataka is very pleased to be able to participate in the ZEE initiative and is confident that the Technology & Innovation Center established by ZEE will help accelerate the state’s growth prospects. Public-private partnerships are essential to the growth and long-term success of every state, ensuring that we are on par with ZEE on this journey.

Thawar Chand Gehlot, Governor of Karnataka, said: The rapid growth and development of Karnataka is expected over the next few years, primarily due to the evolution of Bangalore’s IT and startup ecosystem. The capital is consistently ranked in the top 30 of the world’s startup ecosystem and we are pleased that companies like ZEE are concentrating their investment in Silicon Valley, India. We congratulate ZEE on launching a technology center and are confident that it will help bring the state to the global stage and improve the lives of tech industry professionals.

At the Tech & Innovation Center, ZEE’s Technology & Data President, Nitin Mittal, said ZEE is leveraging digital technology to improve reach and build the ability to attract customers on all devices anytime, anywhere. We are a front runner who creates compelling content for over 1.3 billion viewers and is currently focused on building a Web3.0 entertainment platform. The center will build the future of ZEE’s metaverse on a digital platform, including AR, VR, NFT, and related data models.

Animesh Kumar, President of HR and Transformation at ZEE, said: The vibrant workspace is designed with unique employee value propositions focused on culture, collaboration and innovation, inspiring ideas and disrupting the ConTech space. We hire some of India’s best technicians to create the next level of frictionless, highly personalized delivery platform for content consumption, thereby setting new standards in India. Did. This is the center that drives our ambition to dominate content consumption by South Asians in India and around the world.

ZEE’s human-focused approach is an integral part of its evolution into a global content company, with high quality across multiple platforms and languages ​​that exist in more than 190 countries and reach over 1.3 billion viewers. We provide the contents of. As part of our ZEE 4.0 strategy, we aim to strengthen and expand our digital footprint, leveraging innovation-driven technology-centric strategies to serve the global community and continue to redefine the future of entertainment. ..

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