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Google’s Pixel family of products has always been just a vanity project

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Another Google I / O is coming and going, and we may all have seen what we really liked. For some, it was Google’s ambitious future Pixel family of phones, watches, earphones, and ultimately tablets. What stood out to me was the lack of fanfare around these products and the reaction from people who were hoping for more products.

All pixels will be coming soon

I know a lot of people really like the new mobile hardware and how Google does it. I am one of those people. I want to put my phone or smartwatch there and keep it simple and out of the way until I interact with it. This is what Google is good at when it comes to phones, and many think it’s lacking in functionality, which is bad, but some think it’s lacking in functionality. That’s a good thing. Others think the mix is ​​just right.

No matter where it fits, you probably won’t buy a Pixel smartphone or Pixel watch. Alternatively, God forbids Pixel tablets. The Pixel 6 may have sold more than the Pixel 4 and Pixel 5, but there are no raw numbers — Google summarizes hardware sales by subscription and app sales — Samsung so far in a random month You can guess that you sold more phones than you sold to. We are probably right.

This isn’t really important as Google isn’t interested in selling hardware. Offering more, and perhaps better, Pixel products in 2022 will not change that.

Google’s business is the centerpiece

(Image credit: Jerry Hildenbrand / Android Central)

On the surface, it’s easy to think of Google as a software or service company. Everyone knows or uses Gmail, YouTube, Google Search. These are important services that many people depend on, and Google carefully monitors them so that they can continue to use and trust them.

However, search, YouTube, and Gmail are also free for end users. Yes, you can purchase a YouTube premium subscription. Google sells paid versions of GSuite, including Gmail, but you don’t have to. Most people who use these services do not pay a monthly or annual fee.

Google’s business is advertising. Concise and simple.

However, it doesn’t mean that Google isn’t making enough money because the more people who use or search for Gmail or YouTube, the more eyes Google can “collect”. It’s all about those views.

Watch videos on YouTube to pay for an ad-free experience or watch ads. Yes, I understand. I use ad blockers, but most people don’t. I have ads in my search and I have ads in my inbox. Google has ads everywhere. This is because companies really want to show ads for their products on Google. Google gets results by how you profile all your users.

Advertisers flock to Google as Google gets results.

Google doesn’t care about the screen these eyes use to display these ads. I just need the results and data. As a consumer, it’s easy to imagine some kind of competition between Google and other phone makers, but as a company, Google loves Samsung as much as it loves Apple, Motorola, and Dell. .. More screens from more companies mean more eyes.

What Google can’t do is to build its own product to do better what Google cares about because the screen is the screen and the eyeball is the eyeball. What you can do is build hardware for your own fan base and can afford to lose money while doing it.

Decision of success

(Image credit: Joe Maring / Android Central)

What I want to keep in mind here is that there is no way to know exactly how many Pixel products Google has sold and how much money they have made or lost while running them. Google doesn’t publish those numbers, so most people will think they shouldn’t be too flattering.

But Google is convinced that it’s not spending a lot of money at some amazing rate through its hardware sector. In that case, the assets will be sold to another company, just as Motorola and HTC sold their technicians and employees to Google.

The struggling hardware sector isn’t dangerous for a Google-sized company.

What I really think is that Pixel smartphones, earphones, watches, and even Chromebooks are just vanity or halo products, so Google shows how things should be done and only a few consumers. Is to be able to satisfy.

I’m not pointing my finger or saying this is a bad thing. I have a Pixel smartphone and I think the Google Pixelbook Go is the best Chromebook you can buy. I may be a minority, but I’m happy because Google meets my needs.

And it could be a success story as far as Google is concerned. I don’t like the products, but people like me who want them can buy them and most of the time they like them after purchase. Money is not always an issue when it comes to small parts of large operations. It’s about keeping people and their eyes happy.

Google continues the Pixel line for fans

PixelWatch and Pixel7 are now available and some people buy them. Most people will enjoy them. If either can do great things that my Pixel 6 can’t do, I might be one of them. You may be one of them. In any case, Google will continue to make and sell them as it can.

Sources

1/ https://Google.com/

2/ https://www.androidcentral.com/phones/google/googles-pixel-family-of-products-will-always-be-just-a-vanity-project

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