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ZEE Announces Technology and Innovation Center in Bangalore

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Bangalore: Zee Entertainment Enterprises Ltd. announced the opening of a Technology and Innovation Center in Bangalore. The state-of-the-art facility was launched by Prime Minister Basavaraj Bommai in the presence of Amit Goenka, President of ZEE’s Digital Business and Platforms, and Nitin Mittal, President of ZEE’s Technology and Data. The vast 80,000-foot center will be the epicenter of the company for building a powerful cohort of technology, data and talent.

Governor Thawar Chand Gehlot also visited the Technical Center to interact with experts. He praised the company’s initiative to create employment opportunities for young professionals in the state.

With a focus on delivering world-class entertainment, ZEE has constantly upgraded its technology capabilities to provide consumers around the world with an unparalleled experience. Through the features built at this center, Zee Entertainment will leverage behavioral and derived data to personalize content and delivery, thereby expanding reach across the platform.

The center will use AR, VR and NFT-led delivery models to build the company’s metaverse network and focus on a futuristic technology stack that enables ubiquitous delivery of entertainment across platforms.

At the inauguration, Basabaraji Bonmai said, “Karnataka has maintained its position as the country’s technological center for decades, and its capital, Bangalore, is now the country’s Silicon Valley. The ecosystem created by Le is difficult to replicate and was created by the citizens of the city.

The Government of Karnataka is very pleased to be able to participate in the ZEE initiative and is confident that its Technology & Innovation Center will help accelerate the state’s growth prospects. Public-private partnerships are essential to the growth and long-term success of every state and ensure that they are on par with ZEE on this journey. ”

Nitin Mittal said: “At the Tech and Innovation Center, ZEE is leveraging digital technology to improve reach and build the ability to attract customers anytime, anywhere on all devices. It’s a front runner that creates compelling content above 1.3. With billions of viewers and currently focused on building a Web 3.0 entertainment platform, the center is building the future of ZEE’s metaverse, including data models related to AR, VR, NFT, and digital platforms. To do.”

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2/ https://www.thehansindia.com/news/cities/bengaluru/zee-unveils-technology-and-innovation-centre-in-bengaluru-742698

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