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The Pixel 6a shows that Google has returned to India, will it succeed?




The Pixel 4a arrived in India a few months late, but nevertheless, it didn’t hit immediately by hitting a valuable sweet spot. But that was two years ago, and South Asian countries haven’t seen Google’s phone since. After a two-year hiatus, the wait will soon end. The budget Pixel 6a will be brought to India in the coming months. Affordable Pixel smartphones have never had a better time to re-enter the Indian market, but their success depends on one important factor.

However, Pixel 6a will not come to India soon. A tweet from Google India following the main Google I / O keynote vaguely mentions “late this year” as the launch timeline. The situation is not much different in the other 12 markets, including the United States, where the handset was in July. However, it is still an improvement over the Pixel 5a, which was not available outside Japan and the United States due to supply chain constraints during the pandemic.

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In 2020, Pixel 4a’s debut in India was also months behind the United States. Google timed the mega-sales that took place in the weeks leading up to Diwali, but the company struggled to keep up with high demand. Retailers typically make up the majority of annual telemarketing during the Diwali season and could give Google a kickstart that is urgently needed in the Indian market.

Assuming Google has a similar plan this time, the Pixel 6a could be available around early October. But that’s just a guess, and given how volatile the supply chain has been these days, it takes a lot to get a Pixel smartphone in time. Interestingly, recently, the Indian release could match the US, which means Talecomi tweeted by the end of July.

Source: Google

However, the delay of several months also brings some drawbacks. Enthusiasm among future buyers must diminish over time. Also, given the fast pace of the local smartphone industry, there are plenty of options in the coming months. The ability of Chinese smartphone makers to adapt and respond quickly to changes in the market cannot be underestimated. This time is Pixel 6a.

Benefits of Pixel

No matter how quickly your competitors respond to Google’s midrange errors, there are some things that Pixel will always work for. Midrange phones take good pictures during the day, but tend to struggle in the dark. But the Pixel shines in all scenarios, even in the a series. 6a also gets all the more expensive siblings’ AI-enabled camera tricks. This puts the phone in its own position with its own rights.

Source: Google

Pixel’s clean software experience stands out even when compared to competitors’ heavy-duty skins. Motorola is the only other brand that offers a similarly tidy operating system, but its update commitment lags behind Google’s first day update. Benchmarks set by Pixel smartphones may even encourage other brands such as OnePlus and Xiaomi to enhance their games to provide better, ongoing software support.

If Pixel could grow in India, it’s Pixel 6a.

But that’s not even the best part. With Google’s custom Tensor chip in the budget segment, the new Pixel 6a is on par with the Pixel 6 Pro and other flagship products in terms of performance. It’s a rival to the iPhone SE, minus the outdated design.

It will take a lot of time to beat brands like Xiaomi and Realme, which have a strong position in the Indian market. But given everything that Google’s new budget brings, if Pixel could grow in India, it’s Pixel 6a.

If price is important — lots

Those who follow the Indian smartphone market know that the price segments here work a little differently here. Smartphones priced above 40,000 (~ $ 520) are considered premium, and the Pixel 6a’s tax-included price is pretty close to this level. That’s why it’s important for Google to maintain that number in order to make the Pixel 6a valuable to buyers.

Fortunately for Google, the price range of 30-40,000 is growing rapidly in the country, even though most of the sales are in the lower segments. Increasing consumer interest has led all major companies to offer dozens of great options. However, most of these phones lack the great overall experience that buyers in this segment want, the experience that Google Pixel 6a offers.

However, Apple is focusing on the same price range, so not everything is rosy for Google. Armed with local manufacturing chops (resulting in lower taxes), the iPhone 12 and 11 series were significantly discounted and were one of Diwali Rush’s bestsellers last year. While it may still be relatively easy for Google to separate buyers from other Android smartphone brands, competing with Apple can be a daunting task, especially if the iPhone has an ambitious value. ..

The success of the Pixel 6a depends entirely on just one factor: price.

India was not a priority market for Google hardware. Since Pixel 3, Pixel’s flagship has not been launched in this country. The new Chromecast hasn’t appeared here yet, and Amazon Echo speakers routinely outperform Google’s home speakers.

Despite all these possibilities and local availability constraints across categories, Google has managed to get the buzz around India’s Pixel 6 (a phone not officially offered in India). Some enthusiastic Pixel fans here buy imported units from local dealers out of warranty just to own a phone that isn’t manufactured by one of the mainstream brands. Even has phones listed through third-party sellers, and prices aren’t too far from the US suggested retail price.

Sales of these import units are clearly not high, but the fact that this is happening is a clear sign that Indians have an appetite for Pixel smartphones. Last year’s Pixel 6 series created a positive perception among Indian buyers, whose appeal has permeated outside of a small group of enthusiasts. Google’s availability depends entirely on just one factor: price. If Google does it well, the Pixel 6a could be a big hit, but otherwise Google would lose, not the buyer.

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