Google will use a new “multi-search” update that leverages computer vision and data resources to enable photos and text to be used together in local search. This feature identifies nearby products. This can appeal to marketers who pay for ads in certain locations geographically close to their users.
Google is also extending Lens’s utility, which is a feature for identifying objects in the real world. This hopes investors will contribute even more to e-commerce operations. According to Google, visual searches on lenses have exceeded 8 billion times a month, three times more than a year ago. Raghavan has introduced a lens search feature, promising that consumers can find specific products in pharmacies and black-owned wine labels in local corner stores.
As part of its efforts to increase news literacy, Google is expanding its “About This Results” tool last year beyond search. Currently, this tool is available in English in search results, allowing users to see a brief description of a website’s political trends, government agencies, etc. before visiting the website. Soon, when users view a website in the Google app, they will be able to view information about the source when they are already visiting the website.
The company also showed a more “immersive” version of the map product. According to the company, people can zoom in on the architecture of sites like Big Ben and use tools to infer traffic volume, crowd size, or weather conditions at different times of the day. You will be able to understand what it looks like. In the future, developers will be able to build similar 3D experiences. Raghavan emphasized that these were early attempts and not evidence of the next computing frontier. “In order for this to really blossom into the Metaverse or anything of its nature, it takes 200 or 2,000 such experiences,” he said. “We are in the early stages of the game, so we are not yet anxious to characterize the phenomenon.”
Google has avoided making spectacular announcements about future virtual and augmented reality tools this year. Ten years ago, co-founder Sergey Brin jumped into a meeting wearing Google Glass headgear. The company later exhibited several VR units. All of these projects have been shelved or put on hold. Since then, Google has put more emphasis on artificial intelligence and, unlike its rival Meta Platforms Inc., has not enthusiastically proposed a vision that virtual worlds will replace our virtual worlds. To enhance the security of personal accounts, Google has announced new security tools for its products. The security status of your account will be displayed as a yellow circle around your avatar if there is something that requires your attention. The company added that while working on Google Docs, Sheets and Slides, users should soon expect more aggressive phishing alerts.
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