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Zee announces Technology & Innovation Center in Bangalore

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Amit Goenka, President-Digital Business & Platform (L), Karnataka Shribasa Barajbonmai CM, Nitin Mittal, President-Technology & Data (R)

Zee Entertainment Enterprises has announced the opening of a Technology and Innovation Center in Bangalore. The facility was launched by Prime Minister Basabara Zibonmai of Karnataka in the presence of Amit Goenka, President of Digital Businesses & Platforms of Zee, and Nitin Mittal, President of Technology & Data of Zee.

Karnataka Governor Thawar Chand Gehlot also visited the Technical Center to interact with technical professionals who create employment opportunities for young professionals in the state.

With a focus on delivering world-class entertainment, Zee has constantly upgraded its technology capabilities to break industry standards and provide consumers around the world with an unparalleled experience. Through the capabilities built at this center, we plan to leverage behavioral data to personalize content and delivery, thereby expanding reach across the platform. The center will use AR, VR and NFT-led delivery models to build the company’s metaverse network and focus on a futuristic technology stack that enables ubiquitous delivery of entertainment across platforms.

The Prime Minister of Karnataka has maintained Karnataka’s position as the country’s technological center for decades, and its capital, Bangalore, is now the country’s Silicon Valley. The ecosystem created by Bangalore is difficult to replicate and is not created by anyone but the citizens of the city. The Government of Karnataka is very pleased to be able to participate in the Zees Initiative and is confident that the Technology & Innovation Center established by Zee will help accelerate the state’s growth prospects. Public-private partnerships are essential to the growth and long-term success of every state, ensuring that we walk side by side with Zee on this journey.

The Governor of Karnataka said he promised rapid growth and development in Karnataka over the next few years, primarily due to the evolution of Bangalore’s IT and startup ecosystem. The capital is consistently ranked in the top 30 global startup ecosystems and we are pleased that companies like Zee are concentrating their investment in the Silicon Valley of India. We congratulate Zee on launching the Technology Center and are confident that it will help bring the state to the global stage and improve the lives of tech industry professionals.

Nitin Mittal, President of Technology & Data at Zee, said: At the Tech & Innovation Center, Zee is leveraging digital technology to improve reach and build the ability to attract customers on all devices anytime, anywhere. We are a front runner who creates compelling content for over 1.3 billion viewers and is currently focused on building a Web3.0 entertainment platform. The center will build the future of Zee’s metaverse on a digital platform, including AR, VR, NFT, and related data models.

Animesh Kumar, President of HR and Transformation, said: The vibrant workspace is designed with unique employee value propositions focused on culture, collaboration and innovation, inspiring ideas and disrupting the ConTech space. We have hired some of India’s best technicians to create the next level of frictionless, highly personalized delivery platform for content consumption. This sets a new standard for India. This is the center that drives our ambition to dominate content consumption by South Asians in India and around the world.

As part of its Zee 4.0 strategy, the company aims to strengthen and expand its digital footprint, leveraging innovation-driven technology-centric strategies to serve the global community and continue to redefine the future of entertainment. ..

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