Platform facilitates EU web reputation management

In today’s digitized world, potential employers, suppliers, and business partners search you online and access vast amounts of information, data, and images about past moments and events that you want to completely erase from the history of the Internet. It may take just a few seconds to do so.

In some cases, someone can post false information, photos, or videos online to maliciously damage an individual or company’s reputation, adversely affect their career or work prospects, or destroy lucrative commerce. I will.

Sveva Antonini, an intellectual property attorney and co-founder of Italian tech firm LinKiller, said these are raising concerns faced by clients and want to erase some of the history they no longer identify. It contains quite a few people who create new clean digital IDs.

Weve [clients] Who became a politician [prominent] Being entrepreneurs, they no longer wanted to connect to old photos and videos, Antonini explained in an interview with PYMNTS.

And LinKiller helps make that happen. Depending on the time, type and platform the content was published, it may take minutes to a month to complete the deindexing process and remove harmful content that does not contain sexually linked content. She said it could be. Violence or criminal activity against minors such as pedophilia.

The basis of the technology is a database containing contact details from various content providers such as bloggers, webmasters, newspapers, etc., and it’s easy to automatically send deletion requests to stakeholders.

Web reputation management at your fingertips

The process is very simple and easy, she said. If the client knows exactly what content they want to remove, the client simply downloads the application and enters an unwanted link, establishing the feasibility of an intervention that can be monitored in real time within 24 hours.

Also, while the app doesn’t guarantee that all unwanted content will be completely removed on every request, Antonini says the company’s legal team intervenes in the most complex cases and is highly needed for the tech base. A solution that has been said to add a human touch and help determine the best approach to take.

Based on the success of the current service, a Bologna-based technology company has introduced another service called LinkMonitor that allows users to monitor their online reputation in real time at any time of the day.

The software scans 186 million source blogs, social networks and newspapers in 147 languages ​​and finds out if they are mentioned somewhere in the world 5 minutes after you enter your name and name. can do.

Today, the EU-based company, founded in 2017, removed about 10,000 links annually and deindexed, with a success rate approaching 90%. Since then, we have exported the technology to France and Portugal, two European countries that have adopted similar technology. When it comes to online reputation management, an approach to Italy.

Complex regulations, US expansion

European Right to Be Forgotten (RTBF) law gives citizens the right to remove personal information about themselves from online searches. The General Data Protection Regulation (GDPR), which is considered one of the strictest data privacy laws in the world, also has additional rights regarding the privacy of consumer data.

Against the background of the regulation, Antonini said it is easier to request the removal of content given that websites, internet service providers, blogs and webmasters are obliged to comply with the regulation. ..

In the future, expansion into the US market hopes to be achieved in the near future, even if the differences in information rights laws between Europe and the US are important challenges in meeting the demands of users there. She said it was a goal.

She referred to the case of an American client 45 who had wanted to remove an article about alleged criminal activity since she was 23, but couldn’t eventually remove it because of US law.

Antonini said he tried, but it was completely impossible in the United States because the balance between the right to information and the right to be forgotten is much stronger than in Europe.

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