Tech
Uber announces new products for business travelers, wedding receptions and EVs
Uber today hosted its second annual product event. The event unveiled new features for business travelers, group rides and electric vehicles. The news comes from the company’s CEO, Dara Khosrowshahi, renewing his efforts to make Ubers’ core ride hailing products profitable through cost savings and slow hiring.
Just because Uber is trying to keep costs down, it means stopping new features and expanding into new areas with ongoing efforts to attract (or retain current) new customers. It doesn’t mean that. Since the pandemic, Uber has moved away from trying to become the Amazon of transportation and pivoted towards its own more streamlined version as an automotive service with a thriving delivery business.
In a blog post, Khosrowshahi states that Ubers’ new product suite falls into two categories. The former focuses on the transportation of people and the latter targets the take-out food and grocery delivery businesses of companies.
Go anywhere and get anything
To go anywhere, the company launches a new product called Uber Travel. This product automatically reserves car service trips for all elements of future travel, either business or personal. Users need to link Gmail to their Uber account and check the app algorithm for future flights, hotel stays, and restaurant reservations. If you don’t like the idea of allowing Uber access to your Gmail account, the company offers an incentive of 10% of the money you can spend on other services with the Uber app.
Uber is a new product called the Uber Charter, which seeks to expand its long-standing interest in party buses. This is for customers planning places where large numbers of people need to be moved, such as weddings, business trips, wine tastings, etc. Currently, these reservations can be made in advance from the Uber app. Uber Charter will be available nationwide later this summer.
For example, if you’re paying a large Uber ride for a wedding guest, Uber offers a voucher. Customers can share a unique code with their guests and use it to book Uber rides that have already been paid. Vouchers can also be used to ship Uber Eats and are also available to Uber for Business customers.
Uber is expanding its Comfort product by adding an electric vehicle, which is more attractive than UberX, but less expensive than UberBlack. The company has set a goal of owning 100% EV in North America by 2030. We are currently motivating drivers to switch to EVs through new comfort electric products. Only premium EVs such as Tesla, Polestar and Ford Mustang Mach-E are considered for comfort electric trips. Alongside the company’s other EV products, Uber Green, customers charge an additional fee (usually $ 1) to use an electric vehicle. Comfort Electric is currently available in Los Angeles, San Francisco, San Diego and Dubai, with more cities coming soon.
Uber is also creating a new hub for drivers who use EVs to make money on the platform. Hubs running on the Ubers driver app are billed as a one-stop shop for comparing the cost of a regular car and an EV and finding a charging station (Uber loves the phrase).
Uber has also made many announcements in the get anything category. Customers with Google Home smart devices can now use it to order food deliveries via Uber Eats. We will start deploying for English-speaking customers first, followed by other languages.
The company has also partnered with two self-driving car companies, Serve Robotics and Motional, to test robot delivery. Serve Robotics operates a sidewalk delivery robot, and Motional uses an electric Hyundai Ioniq 5SUV with two safety drivers in the front seats. Uber Eats Serve and Motion pilots will be available to customers in the Los Angeles area.
Uber has long been interested in delivering using AV. We talked with Nuro, a startup founded by two former Google engineers, about using the company’s vehicle-sized robots to deliver Uber Eats, but it never succeeded.
The company is expanding its Uber Eats distribution service to a small number of stadiums as a way for sports fans to keep their hunger in the game. Customers can use UberEats to order the food they receive at the kiosk and skip the queue. Eligible stadiums include Dodger Stadium and Angel Stadium in Los Angeles. Yankee Stadium in New York City. Capital One Arena in Washington DC. Minute Maid Park in Houston. PayPal Park in San Jose. And Roazhon Park in France.
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