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New Mercedes MMA mixed martial arts platform debuting in 2024

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Mercedes’ new MMA electric vehicle platform will debut in 2024 with a new model. This also means a change to the entry point of the corporate lineup, according to CEO Orakerenius.

On a recent investor phone call, the German brand confirmed that the MMA platform, which focuses on entry-luxury models, also accepts combustion engines, but Mercedes developed it with an electric-first approach.

According to investor presentations, the new model based on MMA’s foundation will also redefine the entry points in the Mercedes range, and the brand will push the most affordable models further into the market, focusing on luxury and sales margins.

According to the slide shown as part of the call, Mercedes aims to reduce its presence in entry luxury and predicts a 25% reduction in market share by 2026. Sales have already dropped from about 680,000 units in 2019 to about 570,000 units in 2021.

Nevertheless, between 2019 and 2021, the average selling price of Mercedes cars in this class increased by about 20%. The brand says it will rise significantly by 2026, reflecting a more luxury-focused approach.

“The entry point for the future Mercedes brand will be different than it is today,” said Carenius. “As a result, we look forward to A-class, A-class saloons, CLA 4-door coupe and shooting brakes, and B-class. The future of these models is uncertain and all have been scrutinized as they outline their variation portfolio (which we understand to mean this compact class of body styles).

This is tied to the foundation of core luxury models that cover cars such as C-Class, E-Class and GLC SUVs, and Mercedes is aiming for relatively constant sales volumes in these sectors as it moves to a fully electric model. increase. range. At the top end of the portfolio, brands focus more of their development budget on high-margin luxury cars.

Mercedes is here targeting a 60% increase in market share. The brand claims that more Maybach variants, ultra-exclusive collections and a luxurious customer experience will contribute to this growth.

The range of shift structures made possible by the company’s new MMA platform features many technologies derived from Mercedes’ Vision EQXX electrical prototype.

By focusing on the efficiency of the battery, its control electronics, and motors, you can filter future Mercedes models, as well as Mercedes lightweight bionic engineering, including lightweight and powerfully structured 3D printed components.

“This new MMA architecture leads a new generation of technology both on the drivetrain side, both in terms of battery chemistry, efficiency, and the drivetrain itself,” Carenius attends the brand’s Capital Markets Day. I told the person.

Future MMA-based models will also show the introduction of a new infotainment setup from Mercedes called MB.OS when it debuts in 2024.

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2/ https://www.autoexpress.co.uk/mercedes/358061/new-mercedes-mma-all-electric-platform-make-its-debut-2024

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