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Amplitude debuts CDP, Google announces marketing updates and other news




Google made several product announcements at this week’s Google Marketing Live conference.

YouTube shorts add video action campaign

Marketers can leverage the YouTube Shorts platform’s video action and app campaigns globally. In addition, product feeds related to the campaign will also be displayed in YouTube shorts.

Display and video 360 added to TV campaigns

Display & Video 360 will soon include a connected TV campaign to reach an audience of affinity, market, and demographics across most connected TV apps supported by YouTube and other ads.

PerformanceMax update

Google’s Performance Max also had some updates. They include:

Other tools for experimentation such as A / B testing Enhanced campaign management support in Search Ads 360 and Google Ads mobile apps Support for store sales goals New insights and explanations such as attribution, audience, auction insights, etc. Optimization scores and recommendations Matters Google Insight adds features

Three new reports have been introduced on Google’s Insights page:

Attribution Insights show how ads work across Google surfaces such as search, display, and YouTube Budget Insights find new opportunities for budget optimization First Party Data Audience Insights Shows how customer segments, such as those created with Customer Match, drive the performance of your campaign.

In other customer experience and digital marketing software news …

Firework Closes $ 150 Million SoftBank Vision Fund2-Led Series B

Firework, a livestreaming commerce and digital transformation platform, has secured $ 150 million in Series B funding led by SoftBank Vision Fund 2.

Fireworks officials said they would leverage the decentralized infrastructure and use the funds to accelerate growth. Recruit engineering, product and marketing talent and update the platform.

“This investment will drive accelerated growth in the market, especially across India,” Firework Chief Revenue Officer Jeff Lucas said in a press release. “For the past 24 months, we have built robust platforms and business models that have contributed to customer success. Capital not only helps us continue to build these success stories, but also the loss of the platform. We guarantee no Firework. We are at the forefront of the next generation of customer experience. “

Linda Yu also participates in Firework’s board of directors.

Related Articles: Tableau Introduces Tableau Cloud, Oracle Updates Oracle Services, More CX News TikTok and Sprinklr Expand Partnership

Sprinklr, a provider of customer experience management, has announced an expansion of its partnership with TikTok. The company is now an official partner of the all-new TikTok Content Marketing Specialty, which is part of the TikTok Marketing Partner Program.

With this integration, Sprinklr users can:

Organize, schedule, and publish your content with TikTokAccess to track customer profiles and video metrics for organic and paid content in real time.

“At TikTok, we are constantly building and looking for new opportunities to enable our brands to be more creative and engage with the community in a meaningful way,” said Melissayan, Head of Ecosystem Partnerships on TikTok. It is stated in the press release.

“We welcome new content marketing partners and are pleased to be able to work with the most strategic and trusted leaders in the advertising industry to engage marketers with their audiences to store, schedule and understand content. Provides simple and effective tools. Real-time performance. ”

Amplitude Announces Customer Data Platform

Amplitude has announced the launch of the Amplitude CDP, the Customer Data Platform.

Amplitudes’ new CDP is fully integrated with its analytical solution, Amplitude Analytics. According to people familiar with the matter, users will be able to take advantage of:

Connection: Provides a pipeline of both data sources for ingesting data and data destinations for synchronizing data Governance: Identity resolution to build and maintain customer profiles Audience management: Customer segments without SQL Create and target campaigns that sync with different marketing and advertising platforms. Integration with Amplitude Analytics: Streamline data-to-insight flow and enable audience discovery.

Customers who stream less than 10 million events a month will receive the Amplitude CDP for free. The complete CDP solution is now available for early access by some customers. Starting with North America, it will be available to more customers throughout the summer.

Contentstack Announces No Code Automation Hub

Contentstack, a content management system provider, has debuted the Contentstack Automation Hub. Company officials said this would facilitate a configurable architecture.

Contentstack’s Automation Hub contains uncoded business logic as a configurable stack front end.

“Using the best technology is the only way to stay competitive, but companies can get stuck in integration (challenge),” Connor Eagan, vice president of product and engineering at Content Stack, said in a press release. It’s common. “

Automation Hub allows users to visually build connections between vendors without code. Contentstack Automation Hub is available today as part of Contentstack’s platform beta program and will be generally available in late summer.

Related article: TRAK Data announces marketing data platform, ON24 releases update, etc.

Lob announces direct mail automation platform

Lob, a direct mail automation platform, has announced the launch of its flagship product. This is a direct mail automation platform designed to enable intelligent mail.

According to company officials, the SaaS solution aims to help marketers engage in direct mail efforts and make direct mail intelligent with hyperpersonalization, measurable ROI, campaign analysis, and automated workflows for omni-channel campaigns. is.

In a press release, Rob’s chief marketing officer, Ritu Kapoor, is breaking down the old way of running direct mail campaigns and making it a tech-ready feature for modern marketers. ”

“We enable businesses to reach millions of homes and offices every day, learn from their interactions, and connect with customers at a deeply personalized level. Marketers’ digital approach and physical. It connects approaches and synchronizes different traditional features on a large scale, allowing marketers to send millions of unique direct emails within a single campaign. “




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